Content Writing for Promoting Hotels-Resorts-Bed and Breakfasts | Ep. #270

. . Many owners of hotels, resorts & bed and breakfasts want to get their message out but struggle with content writing. Follow the tips from THE Word Specialist to get started. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . I am excited to be sharing this encore guest post from professional content writer, Bev Moss-Reilly aka “­­­­­­ THE Word Specialist” and as you could have guessed she is going to be [...]

Content Writing for Promoting Hotels-Resorts-Bed and Breakfasts | Ep. #2702021-11-25T18:01:15+01:00

Brilliant Tips To Help Become an Influencer | Ep. #269

. . I don’t like patting myself on the back, but I am recognized as a hospitality property authority or influencer. You as well can become an influencer for your region or property. I’ll tell you how. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . In the past, if you had a celebrity promoting your business or product, that was worth its weight in gold. Today, when it comes to getting advice or recommendations [...]

Brilliant Tips To Help Become an Influencer | Ep. #2692021-11-16T13:43:21+01:00

Eye-Opening! How to Get Visitors on My Website | Ep. #268

. . Getting eyes on your property online is the best way to start your guest’s journey, so when planning your marketing you have to ask “how to get visitors on my website”. Here’s how. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . “How do I get potential guests to visit my website?”  . At some point, that thought crosses the mind of every hotelier/innkeeper with a website. . Whether you’re you [...]

Eye-Opening! How to Get Visitors on My Website | Ep. #2682021-11-05T13:17:33+01:00

Bona Fide Hotel Technology for the Future | Ep. #267

. . Although COVID-19 is an unexpected temporary disruption, the growth of hotel technology for the future is evolving and will define the future of the hospitality property industry. Here’s what you can expect. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Why is new hotel technology for the future important New machine-learning-based systems will play an important role as hotels, resorts, bed and breakfasts recover losses in the post-pandemic period. They [...]

Bona Fide Hotel Technology for the Future | Ep. #2672021-11-15T10:09:09+01:00

The Future of Spa and Wellness Travel Post-COVID | Ep. #266

. . The future for spa and wellness travel post-COVID may seem a bit unclear now with so many new regulations, that some might worry we won’t enjoy the experience as we once did. So why are many hospitality property owners optimistic? Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . No matter how you look at it, the last year and a half have been stressful—from worries about catching the virus to [...]

The Future of Spa and Wellness Travel Post-COVID | Ep. #2662021-11-01T15:54:38+01:00

A Food and Beverage Strategy for Success Post-COVID | Ep. #265

. . If you offer F & B services, now is the perfect time to test new approaches that will get your food and beverage strategy in the best shape ever, and generate much-needed income. Find out how. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Though the pandemic has had profound effects across all industries, few have felt the very real impacts of the major pandemic as much as the travel [...]

A Food and Beverage Strategy for Success Post-COVID | Ep. #2652021-10-27T14:13:11+02:00

6 Ways to Build Guests Trust With a Great Experience | Ep. #264

. . Post COVID-19 it will be more important than ever to build guests trust and provide a great experience. Here are 6 ways your hospitality property can take advantage. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Build guests trust introduction Build your guests trust while offering a great experience, pre-COVID-19 strategies might not cut it. Even though we are still feeling our way into a new future, here are 6 [...]

6 Ways to Build Guests Trust With a Great Experience | Ep. #2642021-10-14T09:53:05+02:00

What Post-Covid Measures After the Lockdown Will Look Like | Ep. #263

. . Once the COVID-19 lockdown measures are almost completely gone, guests will still need assurance that hospitality properties have taken the necessary steps to ensure on-site safety, but these steps could be harmful to revenues. Here’s how to balance with post-Covid measures. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Post-COVID Measures Intro Guests largely choose the properties they intend to stay at based on emotional factors. . What this means [...]

What Post-Covid Measures After the Lockdown Will Look Like | Ep. #2632023-12-06T11:31:11+01:00

Collecting Guest Email Addresses – Step by Step Guide | Ep. #261

. . Netting guest data has become an essential part of any successful hospitality property business plan and collecting guest email addresses is the primary channel for staying in front of your customers. Here’s how. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson.  . . With the impact of the global pandemic on the hospitality property industry, collecting guest email addresses is set to become an even more important medium through which property owners [...]

Collecting Guest Email Addresses – Step by Step Guide | Ep. #2612021-09-25T13:01:49+02:00
Copyright@Keystone Hospitality Property Development | All Rights Reserved
Go to Top