How to Turn Data into Bookings for Hotels-Resorts-Bed & Breakfasts | Ep. #277

. . Hospitality property marketing teams have to become masters of data. Leveraging a deeper understanding of data flows and ensuring that it’s being captured cleanly, shared seamlessly and parsed profitably will drive results. Here’s how to turn data into bookings. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Data is the fuel that powers the marketing engine, but this fuel requires more refining and care than ever before. . Looking ahead [...]

How to Turn Data into Bookings for Hotels-Resorts-Bed & Breakfasts | Ep. #2772022-03-01T12:37:45+01:00

How 5G Is Changing the Hospitality Property Industry | Ep. #276

. . Over the past few years, internet integration has had a major impact on hospitality property operations and the guest experience. Here is how 5G is changing the hospitality property industry. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Maintaining fast, reliable Wi-Fi and a consistent connection have become one of the leading goals for hospitality properties looking to improve guest loyalty. . With more and more guests signing into hospitality [...]

How 5G Is Changing the Hospitality Property Industry | Ep. #2762022-03-01T12:30:57+01:00

Guaranteed Ways to Make Your Hospitality Property Memorable | Ep. #275

. . Standing out Post COVID-19 is going to be challenging. Independent hotels, resorts, inns and bed & breakfasts will need to use different methods to make an impression on their guests and here are some methods for you to try. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . What do I mean by memorable? We have all visited properties that have friendly staff, nice rooms, a good view, and an enjoyable [...]

Guaranteed Ways to Make Your Hospitality Property Memorable | Ep. #2752022-03-01T12:29:07+01:00

Branding Strategy Cheat Sheet – Hotels-Resorts-Bed and Breakfasts | Ep. #274

. . Have you ever landed on a hospitality property website and felt confused? This terrible user experience is the result of a poor branding strategy. There are things you can do so this doesn’t happen to your website and I’ll explain. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Why is branding strategy for your hospitality property important? One of the easiest ways to build a relationship between your hospitality property [...]

Branding Strategy Cheat Sheet – Hotels-Resorts-Bed and Breakfasts | Ep. #2742022-03-01T12:26:37+01:00

Hospitality Property School-10 Most Popular Episodes of 2021 | Ep. #273

. ' This has been a very up & down year for the hospitality property industry but that hasn’t stopped hoteliers & innkeepers from wanting to prepare for the future, which has been evident for our episode views. I am going to share with you the top 10 most popular episodes of 2021. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . During the last year, I have noticed that many followers are [...]

Hospitality Property School-10 Most Popular Episodes of 2021 | Ep. #2732022-02-03T16:19:49+01:00

How to Develop Your Marketing Strategy & Increase Bookings | Ep. #272

. . Post COVID-19, a well-planned marketing strategy is imperative for the success of your hospitality property. I will share tips to help you succeed. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . If you have been listening to the Hospitality Property School Podcasts since the beginning and have been following some of the steps and recommendations, I know you have been seeing improvements in your property's operation. . Maybe you have [...]

How to Develop Your Marketing Strategy & Increase Bookings | Ep. #2722021-12-05T21:56:07+01:00

Profit With Cross-Selling & Upselling Products | Ep. #271

. . Cross-selling and upselling products can be a win-win for both guests and hospitality property owners. Here’s what you need to do to increase your profits? Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Promoting your hospitality property can be a daily grind, but it doesn’t have to be. And you don’t have to do it alone. You can increase your client base and improve your bottom line by using cross-promotion [...]

Profit With Cross-Selling & Upselling Products | Ep. #2712021-11-18T17:29:04+01:00

Content Writing for Promoting Hotels-Resorts-Bed and Breakfasts | Ep. #270

. . Many owners of hotels, resorts & bed and breakfasts want to get their message out but struggle with content writing. Follow the tips from THE Word Specialist to get started. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . I am excited to be sharing this encore guest post from professional content writer, Bev Moss-Reilly aka “ THE Word Specialist” and as you could have guessed she is going to be [...]

Content Writing for Promoting Hotels-Resorts-Bed and Breakfasts | Ep. #2702021-11-25T18:01:15+01:00

Brilliant Tips To Help Become an Influencer | Ep. #269

. . I don’t like patting myself on the back, but I am recognized as a hospitality property authority or influencer. You as well can become an influencer for your region or property. I’ll tell you how. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . In the past, if you had a celebrity promoting your business or product, that was worth its weight in gold. Today, when it comes to getting advice or recommendations [...]

Brilliant Tips To Help Become an Influencer | Ep. #2692021-11-16T13:43:21+01:00

Eye-Opening! How to Get Visitors on My Website | Ep. #268

. . Getting eyes on your property online is the best way to start your guest’s journey, so when planning your marketing you have to ask “how to get visitors on my website”. Here’s how. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . “How do I get potential guests to visit my website?” . At some point, that thought crosses the mind of every hotelier/innkeeper with a website. . Whether you’re you [...]

Eye-Opening! How to Get Visitors on My Website | Ep. #2682021-11-05T13:17:33+01:00