The hospitality property industry is highly competitive, and having an edge in the future will be imperative to be competitive.
In this episode, I will describe all the courses at Keystone HPD to help you gain that edge.
Welcome to another edition of the Hospitality Property School.
I am your instructor, Gerry MacPherson.
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Organizing your property, providing your guests with an excellent experience, employee development, and planning for the future are things that are highly pursued in hotels, resorts, inns, bed & breakfasts, vacation rentals management.
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The lessons you will find in our courses are concise and informative, with a certificate available upon completion for a number of them.
Watch the video or read below to see an explanation of all courses.
Opening a hospitality property
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How To Open A Hotel-Resort-Inn
Have you ever thought about opening a hotel, resort, or inn?
Do you know how to open a hotel, resort, or inn?
If you are like a good deal of aspiring hospitality property owners, you hope to have a property that can operate like a well-oiled machine.
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Opening a hotel, resort, or inn, like any new business, can be difficult. This is especially true if the international hotel industry is new to you, and you lack the time or the technical skills to systematize your new property.
- I’ll take you through the process of finding the right location
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- Show you how to design your management strategy
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- Help you develop an operation manual and show you how it works
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- What you need to know about outsourcing
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- As well as other businesses to take care of when opening a hotel, resort, or inn
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I have also included a “How to Open a Hotel, Resort, or Inn” quiz, to ensure you get the most out of these tutorials.
The techniques you learn in these tutorials WILL save you many future problems, time, and money.
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These Tutorials include:
Easy to follow, step-by-step video tutorials, downloadable audio & PDF files, and any checklists applicable.
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An updated 17 video How to Open a Hotel, Resort, or Inn course will be released the third week in February 2023. Everyone who takes advantage of this current course price will automatically qualify for the updated course.
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Follow the instructions and the end of the last video and you’ll be sent a link when the course is published.
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Do you want to operate a successful hotel, resort, or inn?
Don’t hesitate!
Sign up now!
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How To Open A Bed And Breakfast
Welcome to the “How to Open a Bed and Breakfast” course, and let me applaud you for checking out this video.
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It is obvious to me, you are serious about taking the correct steps to successfully opening a bed and breakfast.
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If it is your plan to open a bed and breakfast it is our goal to help you to succeed.
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Before you open your doors and start welcoming guests, you should have all your ducks in a row. These tutorials will give you the proven professional advice you will need before you open your bed & breakfast.
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Your tutorials include:
- Starting a Bed & Breakfast
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- 33 Benefits of Owning a Bed and Breakfast
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- The Complete Authoritative Bed and Breakfast Business Plan
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- Buying a Bed and Breakfast Checklist
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- 14 Guidelines to Design a Bed and Breakfast Effectively
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- Buying Furniture for Your Bed & Breakfast
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- Best Bed and Breakfast Breakfast Ideas
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- 12 Steps to Get Guests To Your Bed and Breakfast
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- 16 Customer Service Techniques For Your Bed and Breakfast
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- What Do Hospitality Property Evaluators Look For
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This course includes 10 easy-to-follow, step-by-step video tutorials, audio files, PDFs and a “How to Open a Bed & Breakfast” quiz, to ensure you get the most out of these tutorials.
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The techniques you learn WILL save you many future problems, time, and money.
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Without the proper knowledge, most new businesses fail, so start your new bed and breakfast with the right information.
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Enrol Now!
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Operating a property courses
Hospitality Property Organizational Structure Course
Hotels-Resorts-Inns-Bed and Breakfasts-Vacation Homes
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You have to find the right employees and once you do, you have to know how to keep them.
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Did you know you can not only own and operate a hospitality property but have it running so well that even you can take a holiday?
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In this course, I will walk you through the steps to systematize your hotel, resort, inn, bed and breakfast or vacation rental to operate like a well-oiled machine.
In this 11-part tutorial series, you will find:
- Where to Start
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- What Is The Hospitality Industry?
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- What Does Hospitality Mean for Hospitality Property’s?
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- History of The Hotel Industry — How We Got Here
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- Types of Hotels Throughout the World
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- Hospitality Property Departments-Definitions
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- Setting Up My Organization Structure
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- My Management Strategy
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- What Should My Operation Manual Include
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- How Will I Know My Operations Manual Works?
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- What is Outsourcing & How It Can Work For Me
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After completing this course you will have the tools to turn your hospitality property into a business envied by your competitors, respected by your employees, and appreciated by your guests.
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This course includes easy-to-follow, step-by-step video tutorials, downloadable audio & PDF files, and any checklists applicable. It also includes a “Hospitality Property Organizational Structure” quiz, to ensure you get the most out of this course.
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Upon successful completion of the course, you will qualify for a course certificate.
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You can view this section as an individual course or watch it as part of the “Your Guide to Owning & Operating a Hospitality Property – Successfully” course.
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If you want a smooth-running hotel, resort, inn, bed and breakfast or vacation rental then don’t hesitate.
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Sign up now!
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Steps To Hiring Exceptional Hospitality Property Staff
Hotels-Resorts-Inns-Bed and Breakfasts-Vacation Homes
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Now you know how to find, hire and train your employees, what’s your next step?
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You have to attract your ideal guests to your property.
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Won’t it be amazing to be able to find and retain awesome & devoted employees for your hotel, resort, inn, bed and breakfast or vacation home?
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Your employees are the backbone of your business and by knowing how to hire, train and support your staff you’ll create an environment that will garner loyalty and impress your guests.
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These 9 tutorials include:
- The Right Mindset
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- How to Hire Winners
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- Can’t Afford Employee Training Programs – Think Again
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- How to Train for Success
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- Effective Communication Will Improve Your Property
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- Enhance Your Customer Service
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- How to Handle Customer Complaints
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- How to Upsell
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- How to Fire an Employee
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This course includes easy-to-follow, step-by-step video tutorials, downloadable audio & PDF files, and any checklists applicable, as well as a “Steps To Hiring Exceptional Hospitality Property Staff” quiz, to ensure you get the most out of these tutorials.
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You can view this section as an individual course or watch it as part of the “Your Guide to Owning & Operating a Hospitality Property – Successfully” course.
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If you want to hire and keep the right employees, then don’t hesitate. Sign up now!
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Marketing Strategy For Hospitality Properties
You have to understand how your guests see your property.
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Would you like the skills vital to effectively communicate with your ideal guest?
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Gone are the days when all you had to do is place brochures in your local tourist information centre or put an open sign on your front door. With this course, you will benefit by learning a marketing mix that will highlight your hotel, resort, inn, bed and breakfast or vacation home and keep you two steps ahead of your competition.
These 24 tutorials include:
- Developing Your Marketing Strategy
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- Branding –What Makes You Stand Out
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- How to Find Out Your Customers Demographics and Psychographics
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- Creating a Memorable Tagline or Slogan that Sticks
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- Power of Colours
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- Upgrade Your Logo
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- Creating an Effective Website
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- Email & Guest List Building
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- Why Build Email List
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- Creating Free Gifts to Build Your List
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- Writing Autoresponder Emails That Convert
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- Exit Popups to Build Your List
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- Choosing Your Visual Branding
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- Creating a Successful Blog for Your Property
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- Introduction to Social Media
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- Marketing on YouTube
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- Benefits of Facebook for Business
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- How to be Successful on Twitter
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- How to Use LinkedIn
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- Pinterest for Your Property
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- Instagram for Your Business
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- Customer Giveaways
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- The Benefit of Online Newsletters
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- How to Make Surveys Work for You
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This course includes easy-to-follow, step-by-step video tutorials, downloadable audio & PDF files, and any checklists applicable, plus, a “Marketing for Your Hospitality Properties Success” quiz, to ensure you get the most out of these tutorials.
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You can view this section as an individual course or watch it as part of the “Your Guide to Owning & Operating a Hospitality Property – Successfully” course.
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If you want to attract your ideal guest, then don’t hesitate. Sign up now!
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Guest Expectations In The Hospitality Property Industry
Learn how to step back and analyze your hospitality property objectively.
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Opening, developing and operating your hotel, resort, inn, bed and breakfast or vacation home is often a work of dedication and passion, so much so that it is easy to get lost in your surroundings.
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In this 10-part tutorial series, I will challenge you to step back and look at your property as an outsider, the big picture. You may be surprised at what you find.
- How Does Your Property Compare
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- How to Become Your Own Guest
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- Is Your Hospitality Property Accessible
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- Is Your Restaurant Meeting Its Potential?
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- How to Get Endless Referrals
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- Negative Reviews Are Good For Business
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- How to Prepare For When Guests Return
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- Reopening Hotels, Resorts, Bed & Breakfasts etc.After COVID-19
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- What Will Your Guests Expect Post Lockdown
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- What Is The Future Of The Hospitality Property Industry
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This course includes easy-to-follow, step-by-step video tutorials, downloadable audio & PDF files, and any checklists applicable, as well as, a “Guest Expectations in The Hospitality Property Industry” quiz, to ensure you get the most out of these tutorials.
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You can view this section as an individual course or watch it as part of the “Your Guide to Owning & Operating a Hospitality Property – Successfully” course.
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Do you want to see your property as your guest do? Don’t hesitate. Sign up now!
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Save and receive all four operating property courses by investing in the
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“Guide To Owning & Operating A Hospitality Property-Successfully” course
Independent Hotel-Resort-Inn-Bed & Breakfast
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“How do I open a hotel, resort, inn, bed & breakfast or vacation rental?”
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“How do I grow my hotel, resort, inn bed & breakfast or vacation rental business?”
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“What changes do I have to make at my property Post-COVID-19?”
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If you have ever asked yourself any of these questions, I’ll be happy to answer but before I do, let me ask you a couple of questions.
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“Does the idea of being your own boss in the hospitality property industry sound appealing?”
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“Is the thought of sharing your corner of the world with guests intriguing?”
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“Have you ever thought of opening or growing your own hotel, resort, inn or bed and breakfast but are not sure where to start?”
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“Are you worried about whether guests will return and keep returning to your property after COVID?”
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If you have answered YES to any of these questions, this course is for you
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This course is designed to get you started and grow your business as a hospitality property owner or manager with more than just quick-fix tactics but instead, help you develop successful long-term operation methods.
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I will cover:
What is the Hospitality Industry
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Hotels Throughout the World
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Setting up Your Organization
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Employee Development
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Marketing for Success
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How to See Your Property as a Guest
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How to Prepare for When Guests Return Post COVID-19
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What you’ll learn will help you stay two steps ahead of your competition, and increase your bookings and patronage, while enjoying a fun and fulfilled life as a hotelier/innkeeper.
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These Tutorials Will include:
55 Easy to follow, step-by-step video tutorials, downloadable audio & PDF files, and applicable checklists.
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SERIES #1 – Hospitality Property Organizational Structure
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SERIES #2 – Steps To Hiring Exceptional Hospitality Property Staff
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SERIES #3 – Marketing Strategy For Hospitality Property’s
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SERIES #4 – Guest Expectations In The Hospitality Property Industry
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Once you have completed the course and have passed the quizzes you will receive a certificate that you can keep in your documentation, place in your office, hang at your front desk,
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Do you want to take your hospitality property to the next level?
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Don’t hesitate. Sign Up Now!
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Additional courses
Guidelines To A Sustainable Recovery For Hotels
For independent hotels-resorts-inns-bed & breakfasts-vacation rentals
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Sustainability is regarded as the key to a successful hospitality property in the next decade. A sustainable recovery for hotels, resorts, bed and breakfasts and vacation rentals is a top concern for public and private sectors alike and has to be top of mind for property owners and managers.
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The “Guidelines to a Sustainable Recovery for Hotels Post-COVID-19” course, will not only help you enhance your guest’s experience but ensure they’ll want to return.
This course includes:
What Type of Hospitality Property Owner or Manager Are You? — Video #1
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Improve Your Organizational Structure – Video #2
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How to Improve Customer Service – Video #3
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How to Give Your Marketing a Boost -Video #4
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Using Social Media Platforms—Video #5
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Ways You Can WOW Your Guests—Video #6
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How to Get Ready for when Guests Come Back—Video #7
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Reopening Hotels, Resorts, Bed and Breakfasts after COVID-19—Video #8
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Post-Lockdown. What Will Your Guests Expect – Video #9
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The Long-Term Future of the Hospitality Property Industry – Video #10
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Post-COVID-19 Action Plan Workbook
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Post COVID-19 Action Plan MP3.zip
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Post Covid-19 Action Plan Quiz With a Certificate of Completion When Passed
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This course includes a step-by-step ten-part video series, with a workbook checklist and audio MP3s, and any checklists applicable. It also includes a “Guidelines to a Sustainable Recovery for Hotels Post-COVID-19” quiz, to ensure you get the most out of this course.
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Don’t Miss Your Opportunity
Sign Up Now!
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Making Your Hotel Business Future Ready
Changing customer demands and a rise in competition will push hospitality properties to offer increasingly personal, uniquely tailored experiences for every guest on every visit.
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In the “Making Your Hotel Business Future Ready” course, I will look at some specifics you will have to consider if you want your hotel-resort-inn-bed & breakfast-vacation rental to be viable in the future.
I will cover:
What Post-COVID Measures After the Lockdown Will Look Like
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6 Ways to Build Your Guests Trust With A Great Experience
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How to Make Your Property Eco-Friendly
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10 Questions to Ask When Choosing an Online Reservation System
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How 5G Is Changing The Hospitality Property Industry
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7 Verified Techniques To Boost Security At Your Hospitality Property
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Ways To Enhance Your Housekeeping-Guaranteed
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A Food and Beverage Strategy For Success Post-COVID
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7 Ways Hospitality Properties Will Change Post COVID-19
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The Future of Spa & Wellness Travel Post-COVID
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How To Adapt Through COVID-19: A Hospitality Property Checklist
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Bona Fide Hotel Technology For The Future
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If you want to find out how to prepare your hospitality property for the future, don’t hesitate.
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Sign up now!
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Strategies To Master Communication
Being able to communicate with your guests and employees will be even more crucial during and post-pandemic.
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The “Strategies to Master Communication at Your Hospitality Property” course, will give you tips and techniques to guide you in effectively communicating with your guests and employees, so they feel safe, secure, and ready to experience all your hotel-resort-inn-bed & breakfast-vacation rental has to offer.
This course includes:
The Importance of Messaging to Guests
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6 Brilliant Ways to Manage Employees During a Crisis
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Tips for Marketing and Getting Guests
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How to Magnify Your Hospitality Property Visibility
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How to Use Chatbots to Enhance Your Guest’s Communications
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Collecting Guest Email Addresses Step By Step
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How to Build An Email List With Lead Magnets
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If you want to find out how to master communication at your hospitality property, don’t hesitate
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Sign up now!
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In conclusion
Having good hospitality property management skills is important as it enables you to deliver quality to your guests and employees. Taking courses to learn or refresh the skills needed to run a hotel, resort, inn, bed & breakfast, or vacation rental is a step in the right direction.
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Act now and take advantage of the current course specials. They will not last long.
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Get Your INNsider Tips
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Join one of your private groups
https://keystonehpd.com/private-groups
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Say hi on social
Facebook: https://www.facebook.com/KeystoneHPD
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Twitter: https://twitter.com/KeystoneHPD
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LinkedIn: https://www.linkedin.com/company/keystone-hospitality-development
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Listen to The Hospitality Property School PODCAST here
keystonehpd.com/hospitality-property-school-podcasts
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YouTube
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A Division of Keystone Hospitality Property Development
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