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You might be an expert in the hospitality property field but to benefit an influence, your goal should be to become a peer.
Welcome to another edition of Hospitality Property School.
Today, I am going to talk about “How You Can Become a Hospitality Property Industry Influencer”.
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In the past, if you had a celebrity promoting your business or product, that was worth its weight in gold. Today, when it comes to getting advice or recommendations on what to do, where to vacation, where to stay or where to eat, most people trust peers more than so-called “experts.”
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Now, you might be an expert in the hospitality property field, especially in your region, but to benefit an influencer in your field, your goal should be to become a peer and this can be done by sharing your content and insight in a certain way, so your returning and potential customer see you more as a peer.
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Influencers are ordinary people who have earned a substantial loyal following because of their expertise and transparency. Unlike celebrities who actively endorse products on their social media accounts, influencers achieved their fame because of the valuable information they share with their followers.
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Where do you start?
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Here are 7 guidelines for you to follow
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- Choose your social media channel that you are comfortable with.
As of this writing, Instagram is the channel where 93% of social media influencers spotlight their content because it gives them the best results.
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But before you pour all your energy into Instagram you have to determine if that is where your target market is spending their time.
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In other words, if you want to grow your following and establish yourself as an influencer, you need to make sure that you choose the right social media channel based on your niche and ideal audience.
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Here are three questions to ask to help guide you in choosing the right social media channel:
- Who is your target audience?
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- Where are the other influencers in the hospitality property niche?
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- What type of content will you create?
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- You need to develop your content strategy.
The format and quality of the content you publish will make or break your chances of successfully building yourself as an influencer.
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Part of developing an effective content strategy is giving your audience the right balance of informative content and personal content. You should be able to both deliver valuable information and express your personality and voice.
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A good rule of thumb is the 5-3-2 principle: Out of every 10 posts you publish in your social media account, five of these should be valuable content written by someone else, three are educational and informative content you created yourself, and two should be posts about yourself.
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- Distribute your content.
You can have the best content in the world, but if nobody is seeing it and you’re not engaged, it’s not exactly useful.
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It’s important that you carefully plan out when you’ll be publishing and distributing your content and it is critical to know how to post your content on social media.
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- Grow your network.
While you’re still in the process of proving your credibility and expertise as an influencer, you’ll need to actively grow your follower base.
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One of the most effective ways of doing this is through blogging.
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Blogging can help you kickstart your follower base by helping you get discovered and by including social media sharing buttons on each of your blog posts. Your visitors can share your content with their respective social media networks.
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- Engage with your followers.
When your followers leave a question or comment on your posts, take the time to acknowledge and respond to them. That can make them feel like they’re valued and that you sincerely want to help them. It will also help you develop a relationship with them.
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And be prepared, not all of the comments and questions will be positive. As an influencer, expect that you’ll have your fair share of negative comments and criticisms. Make sure to keep your cool and address them professionally.
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- Stay up to date
If you’ve been active on any social media channel, you probably know how often networks update their algorithms, as well as their posting terms and conditions. As an aspiring influencer, you need to keep yourself updated with these changes to avoid penalties.
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- Be consistent
The one thing that surpasses quality content is consistency.
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That’s because your followers need to be able to count on you to deliver quality content on a consistent basis. If you don’t, they’ll eventually stop following you, or at least pay attention to you.
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In conclusion
By following the 7 guidelines I have posted, you will be well on your way to becoming a hospitality property influencer.
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Positioning yourself will take some time, so you’ll need to be patient, and stay consistent. Now keep in mind, becoming an influencer in the hospitality property industry is not the end destination. Instead, it’s a stepping stone to increasing your properties patronage and profit.
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With this in mind, we want to challenge you.
We want to challenge you to the 6 Day Challenge.
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We at Keystone HDC have taken our years of experience as hospitality property authorities and have produced the “6 Day Challenge”, a video series with many actionable tips & techniques that you can take and use to help improve your properties patronage and profit.
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And the most exciting thing with this video series– it’s 100% Free!
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This 6 Day Challenge will take you step by step through the process of operating a successful hospitality property, including:
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- Determining What Type of Owner/Manager You Are
- How to Set Up an Organisational Structure
- Secrets to Great Customer Service
- How to Market Effectively
- How to Benefit From Social Media
- How to Make Your Guests Want to Return
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Whether you are operating a one-room bed & breakfast or a 500 room luxury hotel, there is always something new you could learn.
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There is a famous quote says
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“Never stop learning, because life never stops teaching”
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It is important as a hospitality property owner or manager that you never stop learning.
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So, what have you got to lose? Are you up for the challenge?
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Visit
keystonehospitalitydevelopment.com/6-day-challenge-log-in-here
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Sign up and get immediate access to the first video.
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Good Luck!
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If you have any stories about at “How to Ensure Your Guests Get a Good Night Sleep” and would like to share or have any questions or feedback you can leave them in the comments section of the show notes.
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⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY CONSULTING:
https://keystonehpd.com/KHDC109
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⇒ And don’t forget to join the “6 Day Challenge” here:
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RESOURCES & LINKS:
Keystone HDC post downloads to help grow your business?
https://keystonehpd.com/KHDC140/
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The Keystone HDC Training Tutorials
https://courses.keystonehospitalitydevelopment.com/
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Join our community in “The Hospitality Property School Group” –Check it Out for One Full Week for Only $1
https://keystonehpd.com/membership-site
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TWEET THIS VIDEO:
“Industry Influencers for Hospitality Properties” Video @KeystoneHDC
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Say hi on social:
Facebook: https://www.facebook.com/KeystoneHDC
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Twitter: https://twitter.com/KeystoneHDC
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Linkedin: https://www.linkedin.com/company/keystone-hospitality-development
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Listen to The Hospitality Property School Podcast here:
https://keystonehpd.com/itunes-podcast
https://www.stitcher.com/podcast/hospitality-property-school
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YouTube
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Hospitality Property School is a division of Keystone HDC
