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Spending endless hours painstakingly perfecting your hospitality properties website if customers can’t find it online.
Welcome to another edition of Hospitality Property School.
I am your instructor, Gerry MacPherson and today, I am going to talk about “How to Improve Your Websites Visibility”.
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You can spend endless hours painstakingly perfecting your hospitality properties website, but all that work won’t work if customers can’t find it online.
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Ensuring the visibility of your hospitality property is key to growing your website traffic and increasing your direct bookings.
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What means can you use to increase your online traffic over the coming days, weeks, months, and years?
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We’ve put together 11 tactics for you to use.
Each tactic will not only help drive traffic to your website, but it will also help you bring in consistent traffic.
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- Manage a ‘Google My Business’ listing
The Google My Business is an essential tool for any website.
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Using Google My Business, you can input your hotel’s contact information into automatically optimised fields, as well as recent photographs and guest reviews within your listing.
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- New Content Creation
Create a blog and set up a consistent publishing schedule.
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Blog articles are among the most popular types of content. They provide evidence of your knowledge, boost your credibility, and help bring in traffic from search engines.
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Keep in mind, consistency and quality matter far more than quantity.
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- Old Content Optimization
If you have old content on your blog or website, don’t let it pine away into oblivion.
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You can revisit old content and update it with more relevant references.
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Republish it with a new date so it goes to the top of your blog.
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- Post More Frequently
Even though the consistency and quality of your posts matter more than quantity, posting more frequently sends an important signal to Google. It says you’re more active, which inspires the bots to crawl your site more often.
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Your content will rank higher and faster if you keep up a steady posting schedule.
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- Vary Your Content-Length & Type
Another way to attract business is to adjust the types of content you post and their length. While you don’t want to widen your message too much and risk baffling your readers, you can throw in the occasional variation from your normal topics to see what happens.
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- Enhanced Headlines
Never underrate the power of a good headline. It’s what readers see when they search, run across your content on social media, or get an email.
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Focus on capturing reader curiosity so they have no choice but to click through and check out your content while keeping your headlines at around 55 characters each.
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- YouTube Channels
Some presume that videos aren’t helpful for traffic. That is not correct. You can optimize a YouTube video description with targeted text, then include a “Calls To Action” with a link back to your website.
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- Comment to Responses on Other Blogs
It’s true that most blogs use nofollow links in their comments sections, which makes those links pretty much useless for SEO purposes. However, the blog’s author and other commenters will see your link.
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- Ensure that you have the right website infrastructure in place
Investing in the right website builder will allow you to easily update your content and your keywords without enlisting the help of a website designer.
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- Long-Tail Keyword Optimization
Don’t neglect long-tail keywords. They’re the best source of organic web traffic from the search engines.
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For instance, instead of optimizing your content for “holiday resort” optimize it for “winter holiday resort in the French alps” or “weekend wine tasting in the Niagara region” You’ll get more exposure on the search engine results page (SERP) and more clicks.
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- Build Partnerships
Partnering with another business partners can help you drive traffic to your website, too. Sharing audiences is a tried-and-true tactic that was used even before the Internet became the primary way to market products and services.
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Cross-promote each other’s products, services, or posts to help each other to drive more traffic.
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In conclusion
As I had mentioned at the beginning of this podcast, ensuring the visibility of your hospitality property is key to growing your website traffic and increasing your direct bookings.
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I have shared with you 11 methods you can start using today to get more visitors to your hospitality properties website and increase your bookings.
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If you have any stories about at “How to Improve Your Websites Visibility” and would like to share or have any questions or feedback you can leave them in the comments section of the show notes.
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You can find them at:
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KeystoneHospitalityDevelopment.com/KHDC106
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That’s it for this session of hospitality property school.
We appreciate your comments and if you have topic ideas, feel free to reach out to use on
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Facebook at facebook.com/keystonehdc
Twitter @keystonehdc
Or email at
info@keystonehospitalitydevelopment.com
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So, as always, let’s work together to put heads in your beds.
Until next time, have a fun day.
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For listeners of the Hospitality Property School Podcast,
we are offering the opportunity to check out the
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Hospitality Property School Group
For Only
$1
For 7 Full Days
(If you see the value and continue as a member,
then you billed $37 per month)
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That’s Right!
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As a Member:
- You have the opportunity to ask questions, share best practices, promote your property etc.
- Every week a video will be posted with updates & answers to questions
- Every week training tutorials will be added to the group. They will be listed in the following categories
- Organizational Structure
- Employee Development
- Marketing for Your Hospitality Properties (Including How to Use Social Media)
- How to Look at Your Hospitality Property
- We will share monthly interviews with hospitality property specialists on such topics as:
- We will share monthly interviews with hospitality property specialists on such topics as:
Customer Service | Property Management System | Guest Service | Website Design | Marketing | Employee Development
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You can have access to all the information currently posted on
The Hospitality Property School Group
as well as all the weekly updates
for 1 Full Week
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Keep in mind, if you do not see the benefit, you can cancel anytime
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– No Questions –
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That’s a lot of information…. and you get it all for two weeks
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For Only $1
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Log in Now and Claim Your Spot For Only $1 Before This Offer Expires.
keystonehospitalitydevelopment.com/membership-site
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Music Credit:
Sun Spark
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Hospitality Property School is a division of Keystone HDC
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