Using surveys (the right way!) can lead to more bookings. Learn the right questions to ask.
Welcome to another edition of Hospitality Property School.
Today, I am excited to announce that this is the 100th episode of “Hospitality Property School”.
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So, we are going to celebrate. Stay until the end and I will tell you how you can be rewarded for being a listener.
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But before that, I am going to look at “The Right Survey Questions to Ask”.
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How well do you really know your target market?
Their pains…
Their problems…
Their motivations…
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Are you marketing your hospitality property online and feel like your message is falling flat?
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Do people understand what you have to offer?
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Do you know your target market?
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Today, I will look at how using surveys (the right way!) can lead to more bookings.
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I will share the right questions to ask, how to ask them so you’ll get people to actually fill out your survey, the recommended software and most importantly, how to correctly understand the answers you receive.
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The hospitality property industry is always developing, and surveys are a powerful way to stay on top with your market.
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In a book by Ryan Levesque called “Ask” he talks about the “one question” survey, which simply suggests the following question:
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When it comes to _________, what is the number one biggest struggle or frustration you have right now?
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Your job is to get really specific on the topic when you ask this question.
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The more specific the phrasing is, the more specific answers you will receive.
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For example:
booking our property
visiting our region
eating at our restaurant
You get the idea.
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When you give your customer’s specific instructions for completing the survey question, ask them to be as detailed as possible and try to discourage one-word answers such as “time” or “money.”
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By having this question by itself on a form or a page, it’ll have the full attention of the reader.
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There are follow-up questions that can be used successfully as well. If you ask for the person’s name, email and phone number, I would recommend making this optional.
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The following are examples of a six follow-up questions that you can customise to service your needs:
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- Have you ever tried _________? If no, why not?
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- What is the biggest obstacle or struggle that is stopping you from booking?
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- What are the negative consequences of this struggle?
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- What is your ideal solution to this problem?
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- What are the positive consequences and results of solving this problem?
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- If you had the chance to ask me one question, what would it be?
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You can use either the one-question survey, the six-question survey or a combination of both.
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There are several software platforms you can use to create your surveys, including the free Google Forms. I would also consider checking out Survey Monkey or Survey Funnel, which have more functions, as well as the ability to ask just one question per page.
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How do you interpret all of the survey results?
Print them out and read the question each time out loud, followed by the answer. Even better yet, have someone else read them to you.
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It is important not to judge the responses, and to be present with the words.
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There are those who might not be able to fully convey what they are trying to say with just words, but you can still get a feel of the energy or emotion behind the response.
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It’s not about the quantity of completed surveys received, it’s all about the quality of your interpretation and how you are able to use the information in your business.
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As I had mentioned at the beginning of this podcast, this is our 100th episode.
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To celebrate we are officially launching the Hospitality Property School Group and we want you to reap the benefits by helping you grow your properties patronage & profit.
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So, what will you get as a member?
- Within the group, you’ll have the opportunity to ask questions, share best practices, promote your property etc.
- Every week a video will be posted with updates & answers to questions
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Every week, a new training tutorial will be added to the group covering
- Organizational Structure
- Employee Development
- Marketing (including Social Media)
- How to Look at Your Hospitality Property as a Guest
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We will share monthly interviews with hospitality property specialists on such topics as:
- Customer Service
- Property Management Systems
- Guest Service
- Website Design
- Marketing
- Employees Development
and much, much more…
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You will also have easy access to all the Hospitality Property School Video Podcasts archives as well as any new video podcasts as they are produced.
You will be able to watch the training tutorials, the video podcasts and listen to the interviews when it fits into your schedule.
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This will be your group, so we want you to benefit to the fullest.
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The launch is taking place Friday, June 8th but we are giving you the opportunity add your name to the wait list to get an early-bird notification.
by signing up, you will be notified 24 hours before the official launch and will qualify for an incredible deal. You’ll also qualify for a chance to become one of the few beta members.
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The Group Will Transform the Way You Run Your Property.
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Don’t miss out
Visit
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KeystoneHospitalityDevelopment.com/hpsg-wait-list/
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right now to get your spot on the Hospitality Property School Group waitlist and you could qualify as a beta member.
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You can also find the link on the show notes at:
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keystonehospitalitydevelopment.com/KHDC100
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That’s it for this session of hospitality property school.
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.We appreciate your comments and if you have topic ideas, feel free to reach out to use on
Facebook at facebook.com/keystonehdc
Twitter at twitter.com/keystonehdc
Or email at
info@keystonehospitalitydevelopment.com
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So, as always, let’s work together to put heads in your beds.
Until next time, have a fun day.
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…
For listeners of the Hospitality Property School Podcast
we are offering the opportunity to check out the
Hospitality Property School Group
For Only
$1
For 14 Full Days
(If you see the value and continue as a member,
then you billed $37 per month)
That’s Right!
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As a Member:
- You have the opportunity to ask questions, share best practices, promote your property etc.
- Every week a video will be posted with updates & answers to questions
- Every week training tutorials will be added to the group. They will be listed in the following categories
- Organizational Structure
- Employee Development
- Marketing for Your Hospitality Properties (Including How to Use Social Media)
- How to Look at Your Hospitality Property
- We will share monthly interviews with hospitality property specialists on such topics as:
Customer Service | Property Management System | Hotel Guest Service | Hotel Website Design |Hotel Marketing | Employees
.
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You can have access to all the information currently posted on
The Hospitality Property School Group
as well as all the weekly updates
for 2 Full Weeks
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Keep in mind, if you do not see the benefit, you can cancel anytime
– No Questions
That’s a lot of information…. and you get it all for two weeks
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For Only $1
Log in Now and Claim Your Spot For Only $1 Before This Offer Expires.
keystonehospitalitydevelopment.com/hpsg-invite
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Music Credit:
Sun Spark
Hospitality Property School is a division of Keystone HDC
