They are visual-sharing social networking sites where you can upload photos and images for other people to see. What is the difference between Pinterest & Instagram?
Welcome to another addition of hospitality property school.
Today we are going to talk about Pinterest & Instagram and which is the better platform to use to market your hospitality property.
The first thing we should do is explain the difference between the Pinterest and Instagram platforms?
They are visual-sharing social networking sites where you can upload photos and images for other people to see. The main distinction lies in the fact that people use them differently.
Instagram is about sharing your own photos, Pinterest is about curation.
Let’s look at some facts & figures about Pinterest
Pinterest Company Statistics
| Total number of Pinterest users
Number of daily visitors Percent of Pinterest visitors that are mobile only Number of Pinterest business accounts Monthly Pinterest pageviews Percent of American online adult women that use Pinterest Percent of American online adult men that use Pinterest |
73,500,000
1,360,000 35 % 575,000 2,500,000,000 44 % 28 % |
It is set up like a virtual bulletin board that lets users share inspirational images and links. Pinterest users tend to be a little older, with 70% of them women. The core demographic is 18-34-year-olds, representing 56 percent of users.
The images or pins as they are known can be placed on thematic “boards” that can be customised by the user for any topic. Pinterest is all about selecting, organising, and looking after images.
Now, let’s look at some facts & figures about Instagram
Instagram Company Statistics
| Total number of Instagram users
Total number of photos shared on Instagram Average number of photos uploaded each day to Instagram Average number of likes per day Percent of Instagram users located outside the US Total videos uploaded to Instagram in the first 24 hours of the video addition |
500,235,000
34,700,000,000 52,000,000 1,650,000,000 60 % 5,000,000 |
Men and women are more evenly represented with 50 percent of the active users outside the US. Two-thirds are between the ages of 18 and 34 and popularity noticeably drops with the older demographic.
A free photo sharing app is available on iPhone and Android, allowing you the ability to share photos with your friends and with Instagram you can transform boring photos into works of art. Instagram is all about creating images.
Is there a difference?
Both Pinterest and Instagram provide an opportunity for your business brand to connect with people using images and video.
Now, you might be asking “What if I don’t have the interest or time to maintain two image sites, which would be more beneficial to my property?”
Well, it’s up to you to decide who your target is: for example
- Are you targeting a younger demographic? (Instagram)
- Are you targeting an older, prominently female group (Pinterest)?
- Are you more likely to select, organise, and look after images and videos?(Pinterest)
- Or are you interested in creating images (Instagram)?
Based on what we have seen, the majority of independent hotel, inn, resort and bed & breakfast owners/managers would benefit more from a presence on Pinterest, so we have included a great EBook called “Pinterest Traffic Secrets” in
“The Guide to Operating an Independent Hotel or Bed & Breakfast” Training Tutorials
It’s full of information to help your Pinterest site shine.
Just in case, you don’t agree or are a fan of Instagram, we have also included a “5 part crash course on Instagram” in the training tutorials.
If you have any interesting stories about Pinterest and/or Instagram and would like to share or have any questions or feedback you can leave them in the comments section of the show notes at.
keystonehospitalitydevelopment.com/KHDC033
That’s it for this session of hospitality property school.
We appreciate your comments and if you have topic ideas, feel free to reach out to use on
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Or email at
info@keystonehospitalitydevelopment.com
So, as always, let’s work together to put heads in your beds.
Until next time, have a fun day.
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“The Guide to Operating an Independent Hotel or Bed & Breakfast”
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Music Credit:
Sun Spark
http://www.danosongs.com/
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