The range of benefits YouTube can bring a business is amazing. This is why you need this video platform to promote your Hospitality Property.
Welcome to another edition of hospitality property school.
Today we are going to talk about Marketing on YouTube
Before I start though I would bring you up to speed on a change with our podcasting schedule.
For the last couple of months we have been producing two podcasts a week and to our pleasant surprise, the response has been wonderful.
For that, we want to say – Thanks
The response has been so wonderful, that we are now busier than ever and at present don’t have the time to continue producing two podcasts a week.
We wish to continue bringing you information to help improve your business, patronage and profit, so, for the foreseeable future, we will be releasing podcasts on Tuesdays.
We hope you understand and will continue to send in topic ideas.
As an independent hospitality property owner, you should understand the importance of marketing and are constantly thinking of ways to get your properties name in front of as many people as possible, without going broke.
Using YouTube for your business can be an economical way to grow if used frequently as part of your marketing strategy.
Some of the benefits include:
Take advantage of the YouTube masses
YouTube has now reached 4 billion video views per day. If you use YouTube for your business, you can target and reach your audience, by creating videos and advertising on other videos that complement your property.
YouTube is the 2nd largest search engine in the world and the 3rd most visited website worldwide, behind only Google and Facebook.
Video-streaming platforms like YouTube have become so vital to marketing, as long as you educate, entertain and provide solutions to your potential guest’s problems, you’re guaranteed to find a group of people who will become your fans and customers.
Using YouTube Will Help You Get Found On Google
Have you noticed that videos are appearing more often in Google’s search results? Google considers video to be as important as text-only pages, plus, Google owns YouTube.
By incorporating YouTube as part of your marketing strategy for your property business, you’re also increasing the influence of your website. The more influence your website has in Google’s eyes, the higher your pages rankings.
Other ways to benefit from marketing on YouTube
- Share your videos
Get other website owners to embed your videos on their websites by cross-promoting with them.
Every time someone embeds your video on their website, Google gives more credibility to your websites.
- Create a YouTube channel with your brand
When you create a channel for your videos, you are telling YouTube that you are the official representation of your brand on YouTube.
This makes it easier to find you when someone is searching your brand or related terms.
- Share your videos on other platforms
And encourage others to share. Social media metrics are a factor taken into consideration by Google when ranking pages. If they are high-quality videos, others will share, and this will tell Google that you are producing content that is valuable to your target audience.
- Give your audience options
Include text, video illustrations and activate closed caption (once you learn how to do this, make sure you check the text to make sure it is accurate). This will increase the overall engagement.
5. If you have a blog (and you should)
You can re-purpose your content for YouTube. You can take advantage of this by taking any of the high-quality articles you have written for your blog and creating a video for YouTube. It will be easier for searchers to find your property online and will build backlinks to your site.
6. You can have a worldwide audience
By consistently creating video content, visitors are going to find you who would never found you any other way.
7. You can build your email list
If you provide valuable engaging content you have the ability to build your Email list.
8. The audience will stay and promote you
Videos with a personal touch help to increase trust and in turn guests. If YouTube visitors trust you they are more likely to stay with and promote you if the opportunity arises.
Something to remember:
It’s important to include several call-to-actions inside your videos, with annotations that link to:
- Your services
- Content on your website
- Other videos
- Email auto-responder series
If you wish to learn more about YouTube and how to use it to promote your business, check out the
“The Guide to Operating an Independent Hotel or Bed & Breakfast” Training Tutorials
and watch the 9 part video training on more benefits and how to use YouTube.
If you have any interesting stories about marketing on YouTube and would like to share or have any questions or feedback you can leave them in the comments section of the show notes at.
keystonehospitalitydevelopment.com/khdc029
That’s it for this session of hospitality property school.
We appreciate your comments and if you have topic ideas, feel free to reach out to use on
Facebook at facebook.com/keystonehdc
Twitter at twitter.com/keystonehdc
Or email at
info@keystonehospitalitydevelopment.com
So, as always, let’s work together to put heads in your beds.
Until next time, have a fun day.
For listeners of the Hospitality Property School Podcast
we are offering an additional savings of
25% off the
“The Guide to Operating an Independent Hotel or Bed & Breakfast”
This offer will end without prior notice so act now by visiting …
https://keystonehpd.com/training-tutorials-save25
Music Credit:
Sun Spark
http://www.danosongs.com/
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