Welcome to INNsider Tips.
In today’s INNsider Tip, I will talk about How to Get Guests to Tell You Their Complaints.
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I have an example, not from the hospitality property but a restaurant, a very well-known restaurant, on the waterfront in Halifax, Nova Scotia, Canada.
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Over the years, I had recommended this restaurant to many people and one day, while eating there, the owner came over to me and said: “Gerry, you send many people our way, do you ever get negative feedback?”
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I said, “No, I don’t, why do you ask?”
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He said “I know our restaurant has a great reputation, but I also know we cannot do everything right all the time and if I don’t know there’s a problem, it’s very difficult to fix. If you ever get any complaints, please let me know”.
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This is a restaurant, but the same applies to hotels, resorts, inns and bed & breakfasts.
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Most people are not comfortable with the idea of being confrontational and would much prefer leaving a property, not saying anything, but never returning.
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So, how can you get a customer, a guest, who was not happy with something to tell you?
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There are a couple of ways I have seen work.
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Have a specific e-mail address on the bill, on the evaluation form and in the room’s information packet for complaints.
For example, complaints@myproperty.com
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I’ve also seen the same idea with a specific telephone number – a complaint hotline.
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The best way is to have employees who can read a guest. This is done with proper training.
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If the guest is in front of you, with training and practice you can tell if a guest is as unhappy by listening to their voice, watching their facial expressions or body language.
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If the guests are on the phone, listen to the tone of voice.
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Here you have an opportunity to be proactive and by asking the right questions a guest might tell you their concerns.
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That is it for today’s INNsider Tip.
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That’s today’s INNsider tips.
Until next time, have a fun day.
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