A Food and Beverage Strategy for Success Post-COVID | Ep. #265

. . If you offer F & B services, now is the perfect time to test new approaches that will get your food and beverage strategy in the best shape ever, and generate much-needed income. Find out how. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Though the pandemic has had profound effects across all industries, few have felt the very real impacts of the major pandemic as much as the travel [...]

A Food and Beverage Strategy for Success Post-COVID | Ep. #2652021-10-14T11:04:41+02:00

6 Ways to Build Guests Trust With a Great Experience | Ep. #264

. . Post COVID-19 it will be more important than ever to build guests trust and provide a great experience. Here are 6 ways your hospitality property can take advantage. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Build guests trust introduction Build your guests trust while offering a great experience, pre-COVID-19 strategies might not cut it. Even though we are still feeling our way into a new future, here are 6 [...]

6 Ways to Build Guests Trust With a Great Experience | Ep. #2642021-10-14T09:53:05+02:00

What Post-Covid Measures After the Lockdown Will Look Like | Ep. #263

. . Once the Covid lockdown measures are almost completely gone, guests will still need assurance that hospitality properties have taken the necessary steps to ensure on-site safety, but these steps could be harmful to revenues. Here’s how to balance with post-Covid measures. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Post-COVID Measures Intro Guests largely choose the properties they intend to stay at based upon emotional factors. . What this means [...]

What Post-Covid Measures After the Lockdown Will Look Like | Ep. #2632021-10-06T10:32:18+02:00

Collecting Guest Email Addresses – Step by Step Guide | Ep. #261

. . Netting guest data has become an essential part of any successful hospitality property business plan and collecting guest email addresses is the primary channel for staying in front of your customers. Here’s how. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson.  . . With the impact of the global pandemic on the hospitality property industry, collecting guest email addresses is set to become an even more important medium through which property owners [...]

Collecting Guest Email Addresses – Step by Step Guide | Ep. #2612021-09-25T13:01:49+02:00

How to Use Chatbots to Enhance Your Guest Communication | Ep. #260

. . In times of crisis, we look to alternative technology to increase efficiency and reduce costs. This crisis is no different and I’ll explain why and how to use chatbots as your first step. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . It has been shown that hospitality properties that adapt quickly and decisively in times of crises to new concepts, later reap the rewards. If you want to stand out, [...]

How to Use Chatbots to Enhance Your Guest Communication | Ep. #2602021-09-21T16:43:06+02:00

How to Magnify Your Hospitality Property’s Visibility | Ep. #259

. . With the world slowly starting to open up, it is one thing to be ready, but how are customers going to find you? Today’s episode is about your hospitality property’s visibility. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . People have been thinking of travel since the start of COVID-19 and in the not too distant future, this is going to become a reality. Hospitality properties are eager to open [...]

How to Magnify Your Hospitality Property’s Visibility | Ep. #2592021-09-09T10:59:15+02:00

Tips for Marketing and Getting Guests | Ep. #258

. . Though many hospitality properties are cutting costs to get ready for the after-effects of the Covid-19 lockdown, this is not the time for hoteliers and innkeepers to pause marketing. Instead, you need to use marketing strategies. Here are tips for marketing. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Tips for marketing introduction  As a property owner or manager, you should devise your marketing strategy for two phases: During lock-down [...]

Tips for Marketing and Getting Guests | Ep. #2582021-09-02T16:26:07+02:00

6 Brilliant Ways To Use Managing Employees During a Crisis | Ep. #257

. .  Great leadership is important to build team engagement, but it plays an even bigger role during a crisis. Here are some ways to managing employees during a crisis. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson.  .  . Managing Employees During a Crisis Introduction This may sound like a no-brainer, but when you are navigating uncertain times, it can feel challenging.  . The hospitality industry is typically founded on teams of individuals [...]

6 Brilliant Ways To Use Managing Employees During a Crisis | Ep. #2572021-08-26T14:46:45+02:00

Revenue Management and How to Increase Your Cash Flow | Ep. #255

Revenue Management and How to Increase Your Cash Flow  . . In any business, cash flow is imperative! For hospitality properties to stay alive in times of disruption - It is Vital! Revenue management will play a central role. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . In protecting, forecasting, and strengthening a hotel-resorts-inn-bed and breakfast's etc. cash flow and overall financial position, revenue management will be needed to drive the top-line [...]

Revenue Management and How to Increase Your Cash Flow | Ep. #2552021-08-26T14:47:15+02:00
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