How to Use Facebook for Business – Proven Techniques | Ep. #242

. . With all the bad press from Facebook in the last couple of years, should you bother including it in your marketing strategy? Let me give you the facts about how to use Facebook for business. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson . . Facebook for Business Introduction Facebook the home of family trip pictures, thoughts of the day and salsa recipes. A great place to snoop. It can also help [...]

How to Use Facebook for Business – Proven Techniques | Ep. #2422021-05-10T15:01:32+02:00

Promoting Your Video on YouTube-Is It Worth It? | Ep. #241

. . Statistics show you have an advantage when using YouTube to promote your hotel, resort, inn, or bed and breakfasts. I am going to explain how you can benefit. Welcome to another edition of Hospitality Property School. I’m your instructor Gerry MacPherson. . . As an independent hospitality property owner, you should understand the importance of marketing and are constantly thinking of ways to get your property's name in front of as many people as possible. . Promoting your [...]

Promoting Your Video on YouTube-Is It Worth It? | Ep. #2412021-05-03T09:26:44+02:00

Steal These Ideas to Create a Blog | Ep. #240

. . If you own or manage a hotel, resort, inn or bed and breakfast etc. you need to create a blog that builds trust, increases your bookings, customer base & profit. I’m going to show you how to create a blog. Welcome to another edition of Hospitality Property School. I’m your instructor, Gerry MacPherson. . . Create a Blog Introduction It has been well over a decade since blogging take on a life of its own. Many experts we [...]

Steal These Ideas to Create a Blog | Ep. #2402021-04-28T15:08:00+02:00

Website Design: 22 Tips to Keep Your Visitors Happy | Ep. #239

. . It’s important for customers to like your website design because the longer they stay, the higher the chance they will book. Here’s what you need to do. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Website Design Introduction The way to make visitors stay on your website is by giving them reasons why they should stay, be it information, good service, special price, etc. Keep your website design limited to [...]

Website Design: 22 Tips to Keep Your Visitors Happy | Ep. #2392021-04-24T15:48:32+02:00

A Step by Step Guide to Build an Email List | Ep. #238

. . The idea of attracting both new guests to book and past guests to rebook is attractive, and there is no better way to leave an impression than to be able to reach out to them. To do this you need to establish a connection with people and build an email list. You can do this and I’m going to explain how. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . How [...]

A Step by Step Guide to Build an Email List | Ep. #2382021-04-13T13:08:17+02:00

Asking for Referrals Can be Hard – Here’s How to Make it Easier | Ep. #237

. . Asking for referrals is hard! I will show you how to make it a natural part of your life as a hotelier/innkeeper and increase your bookings. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Asking for Referrals Introduction As an independent hotel, resort, inn or bed and breakfast, a very effective way to grow your business is through referrals. . Unfortunately, referrals do not happen effortlessly. . Yes, you might [...]

Asking for Referrals Can be Hard – Here’s How to Make it Easier | Ep. #2372021-04-05T15:16:07+02:00

Online Reputation Management – Proven Techniques | Ep. #236

. . If you have a bad online reputation or it’s lacking, you’re losing money. I will share just how important your online reputation is and how a good one can be the difference between a hugely successful property and one that is struggling. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Online Reputation Introduction Online Reputation Management (ORM) is as simple as it sounds for your hotel, resort, inn or bed [...]

Online Reputation Management – Proven Techniques | Ep. #2362021-03-27T12:45:11+01:00

How to Use Customer Referral Programs & Boost Bookings | Ep. #235

. . When things start returning to normal, do you want customers knocking down your door to book? I’m going to share a proven method, referral programs, to improve your chances. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson.  . . Introduction to customer referral programs As a hospitality property owner or manager, you have to keep coming come up with imaginative ways to entice new guests, but as you know, this type of [...]

How to Use Customer Referral Programs & Boost Bookings | Ep. #2352021-03-22T15:05:33+01:00

Conduct Market Research & Not Break the Bank | Ep. #234

. . Knowing your market is imperative for any successful hotel, resort, inn, bed & breakfast etc. but research can be expensive. Here are ways you can conduct market research without much money or training. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Conduct Market Research Introduction When hospitality properties develop an idea, whether it's a new service or a redesigned website, marketing research is often the first thing cut due to [...]

Conduct Market Research & Not Break the Bank | Ep. #2342021-03-23T12:53:32+01:00
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