No Question – Housekeeping Will Change Post Covid-19 | Ep. #253

. . Housekeeping will change post COVID-19, and the housekeeping department will be front & centre of the new normal hospitality property experience. Let me explain what I mean. Welcome to Hospitality Property School. I am your instructor, Gerry MacPherson. . .  Housekeeping Will Change Post Covid-19 Introduction Travellers are going to be choosing hospitality property’s that can give them peace of mind by guaranteeing their safety through increased cleanliness procedures. . Exactly how these changes will transpire is the [...]

No Question – Housekeeping Will Change Post Covid-19 | Ep. #2532021-07-31T15:12:30+02:00

What Will Your Guests Expect Post Lockdown? | Ep. #250

. . Given the ever-changing market conditions due to COVID-19 and renewed fluctuating regional restrictions, what will your guests expect post lockdown? Let me give you a few ideas. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . What Will Your Guests Expect Post Lockdown Introduction When faced with the challenge of preparing to reopen a hospitality property in an uncertain environment, it can be difficult to know where to start. . Where [...]

What Will Your Guests Expect Post Lockdown? | Ep. #2502021-07-31T15:17:01+02:00

Reopening Hotels, Resorts, Bed and Breakfasts after COVID 19 | Ep. #249

. . What if I told you I could walk you through three stages for reopening your hotel, resort, bed and breakfast and how to use them to get to the other side of this pandemic? Would you be interested? I am going to do that right now. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Reopening Hotels, Resorts, Bed and Breakfasts Introduction What I’m going to share are creative, low-cost strategies [...]

Reopening Hotels, Resorts, Bed and Breakfasts after COVID 19 | Ep. #2492021-07-31T15:36:57+02:00

How to Prepare for When Guests Return | Ep. #248

. . Chances are when you open your doors to the world, guests are not going to be filing in. You’re going to have to earn their trust. I’ll tell you how to do that. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . If you are a regular follower of Keystone HPD’s posts and are wondering where the weekly edition is today, it will now be released on Thursdays at 1 pm [...]

How to Prepare for When Guests Return | Ep. #2482021-07-31T15:18:53+02:00

Strategies to Improve Your Guest’s Experience | Ep. #247

.  . Why is selling an experience more important than just selling rooms? Stay with me and I’ll explain why and how to improve your guest’s experience. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . After decades of touting their vast array of in-room amenities, fitness centers, pools and large-screen TVs, many hospitality property marketers have become too self-indulgent and product-focused to recognize that it’s what happens outside of the property that [...]

Strategies to Improve Your Guest’s Experience | Ep. #2472021-06-10T09:21:24+02:00

2 Checklists for Creating the Ultimate LinkedIn Company Page | Ep. #246

. . Is it worth including a LinkedIn company page in your property marketing strategy? I will share benefits and tips to help you decide. Welcome to another edition of Hospitality Property School. I’m your instructor, Gerry MacPherson. . . LinkedIn Company Page Introduction Many hospitality property owners and managers, (hotels, inns, resorts and bed & breakfast) I have spoken with, feel that LinkedIn is a platform they don’t need to be on due to the fact that LinkedIn is [...]

2 Checklists for Creating the Ultimate LinkedIn Company Page | Ep. #2462021-06-04T11:06:09+02:00

Do You Need to Start Using Pinterest for Business? | Ep. #245

. . The impact of Pinterest for business is growing every year and gives a property the opportunity to share its personality, values and the best it has to offer but is it right for your property? I’ll explain how you can market with Pinterest. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Pinterest for Business Introduction Pinterest is a collection of pictures that show up on a board. The pictures or [...]

Do You Need to Start Using Pinterest for Business? | Ep. #2452021-05-25T13:40:39+02:00

How to Use Facebook for Business – Proven Techniques | Ep. #242

. . With all the bad press from Facebook in the last couple of years, should you bother including it in your marketing strategy? Let me give you the facts about how to use Facebook for business. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson . . Facebook for Business Introduction Facebook the home of family trip pictures, thoughts of the day and salsa recipes. A great place to snoop. It can also help [...]

How to Use Facebook for Business – Proven Techniques | Ep. #2422021-05-10T15:01:32+02:00
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