This is Keystone HPD’s 10th anniversary and the 300th episode of the Hospitality Property School and you are in the right place.
Continue listening and I’ll tell you why.
Welcome to this special edition of Hospitality Property School.
I am your instructor, Gerry MacPherson.
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Welcome to the 10th anniversary of Keystone Hospitality Property Development and the 300th episode of the Hospitality Property School and for all of you here with me now, your timing is impeccable. We are celebrating and if you stay until the end, I’ll tell you how you’re going to benefit.
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If you are new to us, let me give you an idea of what Keystone HPD and the Hospitality Property School are all about.
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As our mission statement states…
“We want to help, with patience and care, develop a strategic vision for every
independent hotel, resort, inn, bed and breakfast etc. wishing to
create a happy and fulfilling experience for their guests and employees.”
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And after the last couple of years we have had as an industry, this statement could not be more important.
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Let me tell you a little about myself.
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Back in the very early 90s, I had the pleasure or displeasure of working in a small independently operated hotel. Now don’t get me wrong, the owner was a super nice guy, the other staff were fun and for the most part, the guests were tolerant, but to be totally honest, none of us had a clue what we were doing. That was not a formula for long-term success.
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After a year and a half of faking our way, we realized that we were in a race to the bottom and the owner threw in the towel. He sold the business at a considerable loss.
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With no proper training and not knowing how to be successful in the hospitality property industry, I decided it was time to change career paths and began giving daily tours of my hometown, Halifax, Nova Scotia Canada. After a year, I began offering tours throughout the province and then across Canada. Within a couple of years, I was touring the world with groups.
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Over the next couple of decades, I designed, set up and ran group travel with some of the best-known tour and travel companies in the world.
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I had spent thousands of nights in properties of all sizes and classes worldwide, conducted countless site inspections, as well as received feedback from 100,000’s of customers.
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This knowledge was amazing and gave me a unique insight into the wants, needs and requirements of individual and group travellers, as well as management and employees.
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I have seen how and why successful properties were successful and why unsuccessful properties were unsuccessful.
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In 2012, I along with a couple of colleagues had the idea of sharing the vast knowledge we had picked up over the years with independent hospitality properties that didn’t have the support that chain properties could fall back on.
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For years, we have been sharing a lot of free content and information with independent property owners and managers through our weekly episode posts, YouTube videos and podcasts, both the Hospitality Property School and more recently the INNsider Tips. The content ranges from starting a hospitality property, organizational strategies, employee development, marketing and future trends.
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We provide strategies for, and aid in the growth and development of hotels, resorts, inns, bed & breakfasts etc. to create their brand and goals; as well as increase their bookings and profit while keeping their integrity.
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We have given away a treasure trove of free information and don’t have any plans of stopping, so if you have not done so yet, we encourage you to sign up,
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We have proven methods you can start using today for your business.
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Now I said we give away a treasure trove of information for free but there is so much more we can offer you. At the beginning of this episode, I mentioned that we are celebrating and we want you to benefit.
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We have chosen to upset our banker and offer you two incredible options.
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Option #1
Sign up for the “Guide to Owning & Operating a Hospitality Property – Successfully” course and SAVE over 75% until Sunday, July 10th
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This course is designed to get you started and grow your business as a hospitality property owner or manager with more than just quick-fix tactics, instead, help you develop successful long-term operation methods.
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The course includes:
55 easy-to-follow, step-by-step video tutorials, downloadable audio & PDF files, and the applicable checklist and charts.
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I will cover:
- What is the hospitality industry
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- Hotels throughout the world
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- Setting up your organization
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- Employee development
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- Marketing for success
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- How to see your property as a guest
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- How to prepare for when guests return post COVID-19
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What you’ll learn will help you stay two steps ahead of your competition, increase your bookings and patronage, while enjoying a fun and fulfilled life as a hotelier/innkeeper.
The regular price is $497.00
Your price during our celebration special is only $120.
But that deal ends at midnight Sunday, July 10th Eastern Daylight Time
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Option #2
Join the New Hospitality Property School Group Membership Site
And SAVE 50% off the membership fee. No matter how many price increases come down the road, you will be locked into that price for as long as you remain a member.
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The Hospitality Property School Group is packed with in-depth, practical training and resources on all aspects of planning, building, running and growing a successful hospitality property.
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PLUS the community support you need to ensure your membership achieves its full potential.
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Here is how you will benefit:
Actionable Workshops
Actionable workshops are a series of short mini-courses that you can study and then utilize the best practices for your business.
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Courses
The design of the courses is the result of decades of experience that have given us insight into the wants, needs & requirements of hospitality property guests, management & employees.
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Resources/Perks
You have access to the resources download centre designed to help streamline your organizational structure, grow your bookings & increase your bottom line. As a member, you deserve a break. Keystone HPD has created a number of training tutorials, ebooks, audiobooks & video production opportunities and you can SAVE up to 50%.
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Member Properties
What makes your property special? Tell us about your property, your region, your success stories, your great employees, your favourite guests. Every month we’ll pick one to highlight on the group site and through social media.
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Q & As
Do you have a question? Ask them here and let the experts in our community share their thoughts, tell their stories & best practices. In this section, we’ll catalogue the best responses.
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Community Voice
Have you had any game-changing ideas? Tell us in the “Community Voice” section and we’ll share the ones we like here and in the monthly update.
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You’ll Also Find Material on The Following Topics:
- Your guests
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- Personal/employee development
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- The facility
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- Marketing
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- Hospitality property checklists
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- Trends
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- Technology
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- Operations manual development
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- Interviews
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- Webinars
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- Ted Talks
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- INNsider Tips
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- Podcasts
Within the group, you’ll have the opportunity to ask questions, share best practices, promote your property etc.
Plus, be able to watch the training tutorials, the video podcasts and listen to the interviews when it fits into your schedule.
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This is your group and we want you to benefit to the fullest.
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Are you ready to take your property to the next level?
The regular monthly price for membership is $49
It is yours for the next couple of days $24 per month .
or
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Or save more with an annual payment
The regular annual price is $490.00
It is yours until midnight Sunday, July 10th Eastern Daylight Time for only $245
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Don’t worry, if decide it is not for you. We have a 14-day, no questions asked money-back guarantee.
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Get instant access to the hospitality property school group!
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Simply click the link to see your payment options and select the best one for you.
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Whatever choice you make, I know you’ll be happy, happy about how smart you were to take advantage of these limited offers, happy because you’re going to learn tips and techniques that will make your guests rave about your property and happy that you’ll see that future success is possible.
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Celebrate with us, take advantage and choose the best option for you.
We look forward to seeing you on the inside.
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