How to Use Chatbots to Enhance Your Guest Communication | Ep. #260

. . In times of crisis, we look to alternative technology to increase efficiency and reduce costs. This crisis is no different and I’ll explain why and how to use chatbots as your first step. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . It has been shown that hospitality properties that adapt quickly and decisively in times of crises to new concepts, later reap the rewards. If you want to stand out, [...]

How to Use Chatbots to Enhance Your Guest Communication | Ep. #2602021-09-21T16:43:06+02:00

How to Magnify Your Hospitality Property’s Visibility | Ep. #259

. . With the world slowly starting to open up, it is one thing to be ready, but how are customers going to find you? Today’s episode is about your hospitality property’s visibility. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . People have been thinking of travel since the start of COVID-19 and in the not too distant future, this is going to become a reality. Hospitality properties are eager to open [...]

How to Magnify Your Hospitality Property’s Visibility | Ep. #2592021-09-09T10:59:15+02:00

Tips for Marketing and Getting Guests | Ep. #258

. . Though many hospitality properties are cutting costs to get ready for the after-effects of the Covid-19 lockdown, this is not the time for hoteliers and innkeepers to pause marketing. Instead, you need to use marketing strategies. Here are tips for marketing. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Tips for marketing introduction As a property owner or manager, you should devise your marketing strategy for two phases: During lock-down [...]

Tips for Marketing and Getting Guests | Ep. #2582021-09-02T16:26:07+02:00

6 Brilliant Ways To Use Managing Employees During a Crisis | Ep. #257

. . Great leadership is important to build team engagement, but it plays an even bigger role during a crisis. Here are some ways to managing employees during a crisis. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Managing Employees During a Crisis Introduction This may sound like a no-brainer, but when you are navigating uncertain times, it can feel challenging. . The hospitality industry is typically founded on teams of individuals [...]

6 Brilliant Ways To Use Managing Employees During a Crisis | Ep. #2572021-08-26T14:46:45+02:00

Revenue Management and How to Increase Your Cash Flow | Ep. #255

Revenue Management and How to Increase Your Cash Flow . . In any business, cash flow is imperative! For hospitality properties to stay alive in times of disruption - It is Vital! Revenue management will play a central role. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . In protecting, forecasting, and strengthening a hotel-resorts-inn-bed and breakfast's etc. cash flow and overall financial position, revenue management will be needed to drive the top-line [...]

Revenue Management and How to Increase Your Cash Flow | Ep. #2552021-08-26T14:47:15+02:00

7 Ways Hospitality Properties Will Change Post Covid-19 | Ep. #254

. . It is no secret that hotels, resorts, inns, bed and breakfasts have been struggling since the beginning of Covid-19 and will continue to do so until it is safe to again travel. Here are 7 ways hospitality properties will change post Covid-19. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . No matter what your current status is, hospitality properties will need to adapt quickly to meet consumer demands regarding COVID-19, [...]

7 Ways Hospitality Properties Will Change Post Covid-19 | Ep. #2542021-08-15T14:05:05+02:00

No Question – Housekeeping Will Change Post Covid-19 | Ep. #253

. . Housekeeping will change post COVID-19, and the housekeeping department will be front & centre of the new normal hospitality property experience. Let me explain what I mean. Welcome to Hospitality Property School. I am your instructor, Gerry MacPherson. . . Housekeeping Will Change Post Covid-19 Introduction Travellers are going to be choosing hospitality property’s that can give them peace of mind by guaranteeing their safety through increased cleanliness procedures. . Exactly how these changes will transpire is the [...]

No Question – Housekeeping Will Change Post Covid-19 | Ep. #2532021-07-31T15:12:30+02:00

What Will Your Guests Expect Post Lockdown? | Ep. #250

. . Given the ever-changing market conditions due to COVID-19 and renewed fluctuating regional restrictions, what will your guests expect post lockdown? Let me give you a few ideas. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . What Will Your Guests Expect Post Lockdown Introduction When faced with the challenge of preparing to reopen a hospitality property in an uncertain environment, it can be difficult to know where to start. . Where [...]

What Will Your Guests Expect Post Lockdown? | Ep. #2502021-07-31T15:17:01+02:00

Reopening Hotels, Resorts, Bed and Breakfasts after COVID 19 | Ep. #249

. . What if I told you I could walk you through three stages for reopening your hotel, resort, bed and breakfast and how to use them to get to the other side of this pandemic? Would you be interested? I am going to do that right now. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Reopening Hotels, Resorts, Bed and Breakfasts Introduction What I’m going to share are creative, low-cost strategies [...]

Reopening Hotels, Resorts, Bed and Breakfasts after COVID 19 | Ep. #2492021-07-31T15:36:57+02:00

How to Prepare for When Guests Return | Ep. #248

. . Chances are when you open your doors to the world, guests are not going to be filing in. You’re going to have to earn their trust. I’ll tell you how to do that. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . If you are a regular follower of Keystone HPD’s posts and are wondering where the weekly edition is today, it will now be released on Thursdays at 1 pm [...]

How to Prepare for When Guests Return | Ep. #2482022-07-22T16:17:13+02:00