.
Why do you want to own & operate a hospitality property?
I’ll give you a way to answer that question that should increase your bookings. Also, this is our 200th episode and we are celebrating!
Welcome to another edition of Hospitality Property School.
I am your instructor, Gerry MacPherson.
.
Over the years, I have asked many independent hotel, resort, inn and bed & breakfasts owners why they wanted to be in the hospitality property industry. As you can guess, I’ve heard a range of answers.
.
- I love people
.
- The service industry is wonderful
.
- It’s a great way to make money and on and on and on
.
Do you think these answers good are enough for guests to book or to inspire employees?
.
I feel with these answers as they are, it would be hard to inspire anyone to take action or get excited.
.
How would you answer this question?
.
What is or was your vision?
If you think about it, your vision has to have an essential role in shaping your business.
Your vision should remind you of what to focus on when you wake up every morning. It is central, the heart and soul of your description when describing your dream to guests.
Actually, it even goes deeper.
.
Your vision can affect how you present yourself, and how you make decisions.
It affects the quality of people who want to work for you, which can make or break your business.
.
You might ask
.
“How do I even begin to explain my vision?”
.
First, you have to be clear on what a vision is and the easiest answer is that it’s the desired future position of the business.
Once you know your vision you need a mission statement.
.
A mission statement outlines the company’s business, its goals and its method to reach those goals.
.
It is quite aright for a business to combine both elements to provide the statement of the company’s purposes, goals and values.
.
Coming up with a statement might feel abstract and all over the place. It could be very difficult to express into words and other people might not get it so here is how you can start.
.
Think back to times in your life when you were the happiest and you felt content. What was happening, who was around you. Think about how you felt and the words you would use to describe that point in time.
.
This is the type of language you would use to write your hospitality properties mission statement.
.
You will soon realize that the words will be describing a feeling rather than a description. You will also realize that a statement with emotions, feelings and passions will inspire both customers and employees.
.
We feel our mission statement at Keystone HDC encapsulates who we are.
.
“We want to contribute with patients and care to a strategic vision for every hotel, resort, inn, bed and breakfast wishing to create a happy and fulfilling experience for their clientele and employees.”
.
By completing this exercise, you’ll be able to layout your purpose for all to see.
.
So next time you’re asked “Why did you want to be in the hospitality property industry?” you’ll have your answer.
.
I hope this has given you a little food for thought and has inspired you to step back and think about why you want to be in the hospitality property industry.
.
This is our 200th episode and as I had mentioned in last week’s episode, we want to celebrate.
.
This has been a trying year for most and we have decided to make the slow transition back to some form of normalcy as easy as possible for you.
.
We are dramatically chopping the prices on many of our products to give you a fair opportunity to begin fully opening with an advantage.
.
For a limited time, we are slashing 50% off all e-books, audiobooks, training tutorials, review & promotional video production as well as the Hospitality Property School Group. That’s right, even the Hospitality Property School Group will be half off for a limited time.
.
These incredible offers are not going to last long so don’t miss out, take advantage and grab the product or products you desire to bring your property to the next level. And for checking them out, you will qualify for a free gift.
.
Visit KeystoneHospitalityDevelopment.com/200special
To see the entire list of unbelievable offers and your free gift.
.
Visit
.
KeystoneHospitalityDevelopment.com/200special
.
Check it out now!
.
.
⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY CONSULTING:
https://keystonehpd.com/KHDC200
Join one of our private groups
https://keystonehpd.com/private-groups
Say hi on social:
Facebook: https://www.facebook.com/KeystoneHDC
Twitter: https://twitter.com/KeystoneHDC
Linkedin: https://www.linkedin.com/company/keystone-hospitality-development
Listen to The Hospitality Property School PODCAST here:
https://keystonehpd.com/itunes-podcast
https://www.spreaker.com/keystonehdc
YouTube
A Division of Keystone Hospitality Development Consulting
