Twitter is a powerful tool that can greatly benefit your hospitality properties brand by reaching out to your followers & providing enormous public relations.
Welcome to another edition of hospitality property school.
Today, we are going to talk about how Market Successfully on Twitter.
So with many social media options available why should you consider Twitter as a marketing option?
Using Twitter for marketing means you’re able to contact your brand’s biggest supporters directly, and they’re able to contact you. This kind of communication can help bolster your business, spread the word about property deals, events and things going on in your region, as well as collecting valuable feedback.
The key to being successful on Twitter is sharing the right information, whether it’s your links or other content.
If you are considering Twitter as a part of your marketing strategy, here are a few interesting facts.
Twitter Company Statistics
| Total number of registered Twitter users
Total number of active Twitter users Number of new Twitter users signing up every day Number of unique Twitter site visitors every month Average number of tweets per day Number of Twitter search engine queries every day Percent of Twitter users who use their phone to tweet Percent of tweets that come from third-party applicants Number of active Twitter users every month Percent of Twitters who don’t tweet but watch other people tweet Number of days it takes for 1 billion tweets Number of tweets that happen every second |
695,750,000 342,000,000 135,000 195 million 58 million 2.1 billion 43 % 60% 115 million 40% 5 days 9,100 |
What are some of the other reasons you should consider using Twitter as a marketing tool?
- Communication
Twitter is an easy way to keep your followers up to date with current information about your hospitality property. It also lets followers communicate with you.
- Generating Leads
Tweeting about special offers or events can encourage your followers to find out more, potentially leading to bookings.
- Showing your brand’s personality
Twitter is a chance to liven up your properties image. Tweeting about your brand, your people and region personality gives followers a sense of your hospitality property as more than just a place to stay.
- Researching trends
Searching or following tweets can give you an idea of trends and topics that Twitter users are interested in.
Twitter can tell you the hot topics of the moment and allows you to see what Twitter users are saying about your property, your competitors and your region.
- Seeking feedback
Many hospitality properties use Twitter, to invite online feedback, reviews or comments. This information is useful for properties that want to improve, and also for potential guests doing research for their own booking purposes.
- Providing customer service
For Twitter-savvy customers, asking questions and getting services via Twitter is very convenient.
Some things to think about when tweeting
- Don’t be afraid to say “I’m sorry.” Show you are people behind your brand.
- Write a tweet as if writing a headline for a print ad
- Follow anyone who follows you
- Have fun with your followers.
- Follow the 80/20 rule on Twitter too! 80% of your tweets should be things that will help or add value to your followers. 20% can be about you, your property or links to your blog.
- Use Retweets
- Use offers and contests to propel excitement about your brand and your property.
- Figure out what your audience wants to hear about and tweet it.
- Learn to use lists and searches
- Don’t take yourself too seriously on Twitter. Enjoy the positive comments and welcome the negative ones.
- Ask questions
- Don’t just push, communicate
- Consider joining Twitter chats using hashtags and then starting and hosting your own Twitter chats on a regular basis.
A few Twitter basics you should consider
- Know the Difference between Posting and Spamming
- Be Clear On What You Are Promoting
- Communicate With Others to Convey Professionalism
- Learn How to Participate With the Community
- Learn How to Make the Most of Your Account and Profile
- Avoid Over Promoting
- Follow and Use Relevant Tweets
If you are ready to benefit from Twitter and want to ensure success, you can improve your skills by checking out the marketing section of
“The Guide to Operating an Independent Hotel or Bed & Breakfast” Training Tutorials
Access “The Tweet Success Guide”
If you have any interesting stories about Twitter and would like to share or have any questions or feedback you can leave them in the comments section of the show notes at.
keystonehospitalitydevelopment.com/khdc031
That’s it for this session of hospitality property school.
We appreciate your comments and if you have topic ideas, feel free to reach out to use on
Facebook at facebook.com/keystonehdc
Twitter at twitter.com/keystonehdc
Or email at
info@keystonehospitalitydevelopment.com
So, as always, let’s work together to put heads in your beds.
Until next time, have a fun day.
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