Hospitality properties can benefit from a Facebook presence. It’s a great opportunity to drive visitors to your website & increase bookings.
Welcome to another edition of hospitality property school.
Today we are going to talk about the benefits of Facebook for business marketing.
Facebook the home of family trip pictures, thoughts of the day and salsa recipes. A great place to snoop. It can also help you sell rooms.
A Facebook page has many benefits for your hospitality property. In the top 3 of the most visited websites in the world, it is imperative that your hospitality property has a Facebook business presence.
Here are couple reasons why:
Facebook Statistics
Total number of monthly active Facebook users 1,721,000,000
Total number of mobile Facebook users 1,104,000,000
Increase in Facebook users from 2014 to 2015 12 %
Total £ of minutes spent on Facebook each month 640,000,000
% of all Facebook users who log on in any given day 48 %
Average time spent on Facebook per visit 18 minutes
Total number of Facebook pages 74,200,000
12 More Benefits of a Facebook Business Presence
1. Increased Exposure to Potential Customers
It has over 1.19 Billion users.
2. You can share information about your business
You can publicise your properties name, address and contact details, talk about your history, describe your property and services or any other aspect of your business as well as upload pictures and videos from your business.
This can be a powerful way to communicate with your current customers and potential customers.
3. Gather More Leads
You have the ability to gather leads in the form of email addresses. They can be added to you mailing lists and contact outside of Facebook.
4. Lower Your Marketing Expenses
Starting a Facebook business page can costs you $0.
Simply using photographs you take of your business will work — and in some cases that are better than a creative image from a designer.
5. Reach a Targeted Audience
With Facebook ads, if you target correctly, you can reach your desired audience.
6. Use Facebook Insights
Using Facebook insights you can see:
- How many pages “Likes” you have
- The reach of my posts & page
- Engagement of the page
- Post-Performance… and more
7. Build Brand Loyalty
Besides being a place to build a customer base, a Facebook business page can do wonders for helping you build brand loyalty.
You can increase your properties profile on Facebook by encouraging existing and potential guests to ‘Like’ your Facebook page. Your visitors will receive your updates on their wall, where their friends will also see them.
8. Increase Your Web Traffic
Smart Facebook page owners use their pages to drive traffic to their websites and increase bookings.
Visitors who come to your website from Facebook are more likely than the average visitor to be receptive because they already know something about your business.
9. Be Mobile Ready
The vast majority of Facebook users are accessing the site via their mobile devices — many of them only with a mobile device.
The great thing about a Facebook page is Facebook does the heavy lifting for you! — optimising your page for both desktop and mobile devices.
10. It is a low-cost marketing strategy
The cost of marketing on Facebook and reaching your target customer is a fraction of what it costs using the traditional methods.
11.-You can talk with your current customers and potential customers
You can use Facebook to ‘talk’ to existing and potential customers by posting and receiving messages.
12. Respond to customer questions and reviews
Customers can post after a stay, reviews on your Facebook wall, and you or your staff can respond to them accordingly. This gives you an opportunity to show your professional to other potential guests.
If you wish to learn more about Facebook and how to help your business benefit, check out
“The Guide to Operating an Independent Hotel or Bed & Breakfast” Training Tutorials
We have included a “Facebook Strategies and Profits” ebook and a “Do This – Not That” infographic
If you have any interesting stories about Facebook for business and would like to share or have any questions or feedback you can leave them in the comments section of the show notes at.
keystonehospitalitydevelopment.com/khdc030
That’s it for this session of hospitality property school.
We appreciate your comments and if you have topic ideas, feel free to reach out to use on
Facebook at facebook.com/keystonehdc
Twitter at twitter.com/keystonehdc
Or email at
info@keystonehospitalitydevelopment.com
So, as always, let’s work together to put heads in your beds.
Until next time, have a fun day.
For listeners of the Hospitality Property School Podcast
we are offering an additional savings of
25% off the
“The Guide to Operating an Independent Hotel or Bed & Breakfast”
This offer will end without prior notice so act now by visiting …
https://keystonehpd.com/training-tutorials-save25
Music Credit:
Sun Spark
http://www.danosongs.com/
Improve Your Business & Increase Your Bottom Line!
Get Your Free
“Customer Service for Independent Hotels or Bed & Breakfasts” Studies
Hospitality Property School is a division of Keystone HDC
