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This has been an unprecedented year for the hospitality property industry but here at Hospitality Property School, we have seen the want to learn has not diminished.

I will share with you the top 10 most popular episodes of 2020.

Welcome to another edition of Hospitality Property School.

I am your instructor, Gerry MacPherson.

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This has been an insanely, crazy year, but it is time for our annual look back at the Hospitality Property School 10 most popular episodes 2020.

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A theme I noticed this year is that many followers are searching for ways to fine-tune their business while looking to the future and even learning from the past.

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I will be counting down from 10 – 1 and I will give you a snippet from each episode to remind you of why they were popular.

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If you go to KeystoneHPD.com/most-popular-posts-from-2020-224 you will find the show notes with all the links to the top ten episodes.

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So, without further ado, let’s dive into the top ten most popular episodes of 2020, starting with #10…

Ep. #182 – Going Green Solutions-How to Make Your Property Eco-Friendly

Investing in renewable & eco-friendly resources for hospitality properties used to be a luxury, but now is necessary. Today, it can help you improve your property’s overall profit and patronage.

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Renewable power, including wind and hydroelectric power, are set to rise by 40 percent over the next five years.

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While less than 2% of the world’s electricity is currently generated through solar technology, a recent report estimated that this figure could increase to as much as 13% by the year 2030.

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It’s clear that renewable energy is here to stay as more companies embrace it and in this group, the travel industry stands out.

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In 9th position is

Ep. #193 – How to Start a Hotel, Resort, Inn or Bed and Breakfast- 9 Keys to Success

For the sake of this episode, I’m going to assume you’re either starting a hotel, resort, inn or bed and breakfast from scratch or are hoping to improve your current business.

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Where do you start?

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How about at the beginning?

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Let’s go through a step by step process

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Sleep around

Visit other hospitality properties similar to what you are thinking of operating, in the area you’re considering to open.

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Talk with the owners and find out their pros and cons.

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Next at #8 is

Ep. #202 – Revenue Management – How to Set It Up

Efficiently managing rates and availability while watching on all the different key performance markers takes training and talent. Branded hospitality property chains have departments that only focus on these reports which results in a well-organized revenue management strategy. This is not the same for smaller properties because time and resources are limited, might take a short-term approach to revenue management.

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Knowing how to understand the reports is an invaluable resource because they can help hospitality property owners make choices that will result in positive outcomes.

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sponsors

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The 7th most popular post was

Ep. #187 – In-Room Tablet vs. Mobile App – For Hotels, Resorts, Inns, Bed & Breakfasts

There is no doubt that in recent years the hospitality property customer service experience has changed considerably. In the not too distant past, often the only contact a guest would have with the property was telephone or face to face.

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This would hopefully built trust, loyalty to a brand and the personal touch.

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In the last few years, a new type of guest has emerged.

  • Online sources play an integral part in this customer’s booking experience and planning with 66% of travellers watching travel-related videos before booking their trip.  

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  • 51% of travellers use online sources to decide on activities once at their destination, meaning that offering online solutions either in guest rooms, lobby area and good Wi-Fi facilities have become an important aspect of a guest’s stay.

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This new customer is not looking for good customer service, but a full “guest experience”.  

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In 6th spot is 

Ep. #180 – Room Technology for Hospitality Properties

Greater personalization in hospitality properties makes customers feel appreciated, not just another anonymous statistic on the balance sheet.

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A smart hospitality property offers exceptional opportunities to deliver personalization.

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In-room hospitality technology trends can help you save money, attract more guests, and give those guests more of what they want to ensure they come back time and again. If you have not done so yet, now is the time to consider incorporating the latest technology into your experience as you revamp your property for the year ahead.

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As long as properties are transparent and follow data protection laws, some customer information obtained from smart hospitality property solutions can be useful.

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If you haven’t done so yet, make sure you subscribe.

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Halfway through in the 5th spot is

Ep. #184 – Virtual Reality-For Hotels, Resort, Inns, Bed & Breakfasts

Virtual Reality is a natural progression following the internet’s love of video, and now VR hopes to bring realistic interactive video to life. In regards to the hospitality property sector, this often takes on the form of virtual reality video marketing. It is an amazing way to highlight what your property has to offer with the use of a digital walkthrough and now many hospitality brands are creating new experiences for their guests.

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It’s not a surprise that everyone wants to talk about their plans for the new tech.

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Let’s dive into a clearer explanation.

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In 4th position is

Ep. #185 – How Augmented Reality Can Work – For Your Hotel, Resort, Inn, Bed & Breakfast

Google SkyMap is another well-known AR app. It overlays information about constellations, planets and more as you point the camera of your smartphone or tablet toward the heavens.

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Wikitude is an app that looks up information about a landmark or object by simply pointing at it using your smartphone’s camera.

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But AR is more than just smartphone fun. It’s a technology that finds uses in more serious matters, from business to warfare to medicine.

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The possibilities of AR tech are limitless. The only uncertainty is how smoothly, and quickly, developers will integrate these capabilities into devices that we’ll use daily.

I am curious, do you think Virtual Reality & Augmented Reality will be an important factor in your property’s future marketing strategy?

Leave your comment below

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Now for the top three posts. In third place is

Ep. #175 – Hotel, Resort & Bed and Breakfast Trends for 2020

We here at Keystone HDC, want to wish you a Happy New Year and take a few moments to explore upcoming hospitality property trends in order to help you lay the foundation for your success in 2020.

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Here are the top things you should consider.

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Go green

A focus on environmental sustainability isn’t new, but the degree to which your guests expect eco-friendly products and services has grown.

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Simply suggesting that guests reuse towels for an extra day isn’t enough; today’s traveller wants to stay at properties that have integrated green practices in all aspects of their business.

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For example:

  • Qualifying for a “Leadership in Energy and Environmental Design (LEED) Certification”

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  • Installing solar power

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  • Improve water conservation

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  • Cut back or stop using plastic

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  • Implementing motion sensors that will turn off the power once no motion has been detected for a certain period of time.

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  • More eco-friendly options for waste disposal by introducing recycle bins in guestrooms and compost bins in F&B outlets.

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  • Meat alternatives in F&B

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In second place is

Ep. #203 – Different Types of Hotels – What is Yours?

Have you ever noticed there are many different types of hotels throughout the world? I have found a list that names over 60 types and I want to give credit to Christian Eilers of Dauntless Jaunter for compiling this list.

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This episode will include the property terms from the most common accommodations to the most obscure, with definitions.

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And the most popular episode of 2020 is

Ep. #207 – History of the Hotel Industry-The Journey

So, you are an aspiring or seasoned owner or manager in the hospitality property industry, hotel, resort, inn, bed and breakfast etc. How did we get here? Do you know where our industry started?

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Hotels or a version of them have been around for a couple of thousand years going back to the Greeks and Romans who offered lodgings next to their thermal baths, resort towns and along routes popular with the rich, traders and politicians.

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They were also found along caravan routes in the Middle East.

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In the Middle Ages came the increase in the popularity of the monasteries and abbeys. They offered a bed and a supper to all the travellers, not just the politicians and the rich. They were inns, with small rooms, often for share, taverns, stables and houses of the owners all in one place, and they started to appear all around Europe. There were no amenities but the bed bugs were free.

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That’s it! The 10 most popular episodes of 2020 of the Hospitality Property School.

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As every year, it is fun putting together this episode but this year, even though it has been one of the most difficult the hospitality property industry has ever seen, many were looking to the future.

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That is encouraging!

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We here at Keystone Hospitality Property Development are going to do everything in our power to give you the information necessary for you to put more heads in your beds.

This is our last episode of 2020, as most of the world we are going to take the next couple of weeks to lock ourselves away, rejuvenate and get ready to meet 2021 face on.

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So we want to wish you the best for the rest of this year, Happy Holidays and an extremely Happy New Year.

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In the next episode, I will talk about the top ten most popular posts of 2020.

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That’s it for today’s episode,

Until next time, have a fun day.

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Did you see the latest INNsider Tips? You can find the link in the show notes.

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TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:

https://keystonehpd.com/Our-Most-Popular-Episodes-of-2020-224

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A Division of Keystone Hospitality Property Development

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