Alright, hotel aficionados, today, we’re diving into the wild and sometimes whimsical world of hotel pricing strategies!
We’re going to crack the code on making sure your hotel’s cash register is singing, and your guests still feel like they snagged the deal of the century.
Let’s break it down to hotel pricing strategies.
Dynamic Duo Pricing:
Make sure you grab the right Revenue Management Software. It’s like having a crystal ball that tells you when to charge that extra bit because, well, everyone wants a piece of what you’re offering. We go into more detail about RMS in the ‘Check-In to Success – Building and Running Your Hotel Business’ course.
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And don’t forget those calendar highlights – local jazz festival, Comic Con, or even the National Potato Appreciation Day. Price like everyone’s coming to town because, well, they are!
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Being the Nosy Neighbour:
Always peek at what your hotelier pals are up to. Not to copy them, but hey, a little inspiration never hurt, right? And, break out those SWOT goggles. Check out what you’ve got that they don’t and price it like it’s hot!
It’s not about the Price, it’s about the Experience:
Try bundling. Chuck in a spa treatment or a ghost tour (just kidding, unless you’re into that kind of thing) and let the magic happen.
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Loyalty, Loyalty, Loyalty! Roll out the red carpet for your returning guests. They’ll love you for it.
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Counting Beans and Making Greens:
Know your costs, folks. When do you break even? And when do you do the cha-ching dance? Set your sights on a juicy profit margin, after all, you’re in this business to break even.
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What’s the Word?:
Ears open for those online whispers and shouts. Good reviews mean you’re golden, but a few grumbles might mean it’s rethinkin’ time.
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Chat up with your guests! You’d be surprised what you’ll learn when you simply ask, “Hey, did you feel the bang for your buck?”
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But remember, in the topsy-turvy world of hotels, one thing’s for sure: a pricing strategy that’s set in stone belongs in the Stone Age. Stay nimble, stay fresh, and watch those coins roll in.
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Now, if these ideas have you hungry for more hotel hacks, I’ve got a treat for you. Download our free PDF: “Unlocking Hospitality Success: 25 Must-Know Insights for Independent Hotel Owners”. It’s like the golden ticket but for hotel owners. So go on, snag it and elevate your game! You can find a link in the show notes.
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What is your main hotel pricing strategy?
Let me know.
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In our next episode, I will talk about improving your hotel’s operational efficiency.
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In conclusion
To all our dedicated hotel magnates out there, remember that mastering the intricacies of hotel pricing isn’t just about numbers—it’s an art intertwined with strategy, guest experience, and market insight. The balance between profit and guest satisfaction is delicate, but not unattainable.
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Keep innovating, keep listening, and here’s to your hotel’s thriving success! Catch you in the next deep dive, where we unravel the art of standing out in the bustling hospitality bazaar.
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⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://keystonehpd.com/hotel-pricing-strategies-007
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Serious about taking your business to the next level? Sign up for the “Check-In to Success-Building and Running Your Hotel Business” course.
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Grab your copy of the “Unlocking Hospitality Success: 25 Must-Know Insights for Independent Hotel Owners” PDF.
https://keystonehpd.com/the-hotelier-helpcast-pdf/
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