33 Amenity Ideas You Need To Consider Now | Ep. #280

. . No two hospitality property guests are identical. Each will arrive with their own opinions, expectations, & hopes. Due to these differences, you need the right amenities to cater to their unique needs. Here are 30 amenity ideas. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . The last thing you want to do is inadvertently alienate a guest, no matter what type of property you have. What better way is there [...]

33 Amenity Ideas You Need To Consider Now | Ep. #2802022-03-08T13:30:03+01:00

7 Reasons Guest Satisfaction Has Dropped | Ep. #279

. . While the relaxing of restrictions in some regions of the world has been a good thing for cash-strapped property owners, an alarming and unprecedented drop in guest satisfaction has emerged. What caused this guest satisfaction crunch? I’ll tell you. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Why has guest satisfaction dropped? Even though demand levels have returned to near pre-pandemic levels, the travel purpose, trip locations and segment mix [...]

7 Reasons Guest Satisfaction Has Dropped | Ep. #2792022-03-01T12:41:21+01:00

6 Strategies for Dealing with Labour Shortages in The Hospitality Property Industry | Ep. #278

. . The Great Resignation. The Big Quit. Whatever you want to call it, it’s here, it’s real and the hospitality industry has been hit harder than just about any other industry. I’m going to share 6 strategies for dealing with labour shortages. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . When it comes to a turnover crisis, one would be hard-pressed to find a sector in more trouble than the hospitality [...]

6 Strategies for Dealing with Labour Shortages in The Hospitality Property Industry | Ep. #2782022-07-22T16:15:38+02:00

How to Turn Data into Bookings for Hotels-Resorts-Bed & Breakfasts | Ep. #277

. . Hospitality property marketing teams have to become masters of data. Leveraging a deeper understanding of data flows and ensuring that it’s being captured cleanly, shared seamlessly and parsed profitably will drive results. Here’s how to turn data into bookings. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Data is the fuel that powers the marketing engine, but this fuel requires more refining and care than ever before. . Looking ahead [...]

How to Turn Data into Bookings for Hotels-Resorts-Bed & Breakfasts | Ep. #2772022-03-01T12:37:45+01:00

How 5G Is Changing the Hospitality Property Industry | Ep. #276

. . Over the past few years, internet integration has had a major impact on hospitality property operations and the guest experience. Here is how 5G is changing the hospitality property industry. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Maintaining fast, reliable Wi-Fi and a consistent connection have become one of the leading goals for hospitality properties looking to improve guest loyalty. . With more and more guests signing into hospitality [...]

How 5G Is Changing the Hospitality Property Industry | Ep. #2762022-03-01T12:30:57+01:00

Guaranteed Ways to Make Your Hospitality Property Memorable | Ep. #275

. . Standing out Post COVID-19 is going to be challenging. Independent hotels, resorts, inns and bed & breakfasts will need to use different methods to make an impression on their guests and here are some methods for you to try. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . What do I mean by memorable? We have all visited properties that have friendly staff, nice rooms, a good view, and an enjoyable [...]

Guaranteed Ways to Make Your Hospitality Property Memorable | Ep. #2752022-03-01T12:29:07+01:00

Branding Strategy Cheat Sheet – Hotels-Resorts-Bed and Breakfasts | Ep. #274

. . Have you ever landed on a hospitality property website and felt confused? This terrible user experience is the result of a poor branding strategy. There are things you can do so this doesn’t happen to your website and I’ll explain. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Why is branding strategy for your hospitality property important? One of the easiest ways to build a relationship between your hospitality property [...]

Branding Strategy Cheat Sheet – Hotels-Resorts-Bed and Breakfasts | Ep. #2742022-03-01T12:26:37+01:00

Hospitality Property School-10 Most Popular Episodes of 2021 | Ep. #273

. ' This has been a very up & down year for the hospitality property industry but that hasn’t stopped hoteliers & innkeepers from wanting to prepare for the future, which has been evident for our episode views. I am going to share with you the top 10 most popular episodes of 2021. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . During the last year, I have noticed that many followers are [...]

Hospitality Property School-10 Most Popular Episodes of 2021 | Ep. #2732022-02-03T16:19:49+01:00

How to Develop Your Marketing Strategy & Increase Bookings | Ep. #272

. . Post COVID-19, a well-planned marketing strategy is imperative for the success of your hospitality property. I will share tips to help you succeed. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . If you have been listening to the Hospitality Property School Podcasts since the beginning and have been following some of the steps and recommendations, I know you have been seeing improvements in your property's operation. . Maybe you have [...]

How to Develop Your Marketing Strategy & Increase Bookings | Ep. #2722021-12-05T21:56:07+01:00

Profit With Cross-Selling & Upselling Products | Ep. #271

. . Cross-selling and upselling products can be a win-win for both guests and hospitality property owners. Here’s what you need to do to increase your profits? Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Promoting your hospitality property can be a daily grind, but it doesn’t have to be. And you don’t have to do it alone. You can increase your client base and improve your bottom line by using cross-promotion [...]

Profit With Cross-Selling & Upselling Products | Ep. #2712021-11-18T17:29:04+01:00