How to Enhance Your Room Service Sales | Ep. #294

For many hospitality properties, room service sales have been a lucrative revenue stream for decades but recent events and competition have cut those profits dramatically. Here are some facts you need to know. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . The development of room service sales Room service has been a key feature of high-end service since the Waldorf Astoria, in New York, first opened its doors in 1931. . [...]

How to Enhance Your Room Service Sales | Ep. #2942022-05-25T15:58:38+02:00

The Different Types of Business Owners | INNsider Tips-006

Welcome to the INNsider Tips. Today, I’m going to be talking about the different types of business owners. See if you can perceive yourself in any of these. . . Are you a business opportunist? Someone who has created and owned their businesses in the past and is always looking for a new experience. . Someone who sees an opportunity in many things and knows they can turn it into an exceptional business. . Someone who loves using their imagination, [...]

The Different Types of Business Owners | INNsider Tips-0062022-05-25T14:18:07+02:00

Website Design: 22 Ways to Get Eyes on Your Site | Ep. #293

. . It’s important for customers to like your website design because getting eyes on your site is the best way to start your guest’s journey, the longer they stay, the higher the chance they will book. Here’s what you need to do. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Website Design Introduction The last couple of years has made a clean sweep of the past decades of hospitality property strategies. [...]

Website Design: 22 Ways to Get Eyes on Your Site | Ep. #2932022-08-29T11:56:57+02:00

Organizational Strategy for Hospitality Property | INNsider Tips-005

. . Welcome to the INNsider Tips. The next few tips are about setting up your organizational strategy. Before we do that there are a few other things that have to be determined. . . Why are you or wish to be a hospitality property owner? . What made you decide you wanted to run an independent hotel, resort, inn or bed & breakfast? . Do you fall into one of the following categories? You realized at an early age [...]

Organizational Strategy for Hospitality Property | INNsider Tips-0052022-05-16T16:13:10+02:00

Before You Start Building or Renovating | INNsider Tips-004

. . Welcome to the INNsider Tips. The last couple of tips were about opening your hospitality property. Today’s tip is before you start building or renovating, walk around and visualize everything. . . You want to draw out every aspect of your property and an even better option would be to have a three-dimensional model built. You want to understand how all aspects of your property will work together before the first nail is hammered or concrete is poured. [...]

Before You Start Building or Renovating | INNsider Tips-0042022-05-16T16:31:17+02:00

Designing Your Hospitality Property | INNsider Tips-003

. . Welcome to the INNsider Tips. In the last video tip, I suggested you have to know your target market if you are going to be able to determine their needs and designing your hospitality property. This can be done by researching other properties targeting your market, trends and technology. . . When designing your hotel, resort, inn or bed & breakfast, it will be well worth your while to hire an architect or designer who understands the hospitality [...]

Designing Your Hospitality Property | INNsider Tips-0032022-05-16T16:48:11+02:00

Hospitality Property Design Planning and Development | INNsider Tips-002

. . Hey, welcome to the INNsider Tips. Today's INNsider Tip is to make sure your hospitality property design fits that is why hospitality property design planning and development is important. . . What do I mean by this? Let me give you an example. . If your plan is to attract families or couples, building an independent hotel, resort, inn or bed & breakfast in an industrial zone is probably not the best way to attract your ideal guest. [...]

Hospitality Property Design Planning and Development | INNsider Tips-0022022-05-16T17:42:13+02:00

Choosing the Right Location Build a Hospitality Property | INNsider Tips-001

. . Welcome to the new INNsider Tips. These will be short, bite-size weekly episodes that are designed to help you, current or aspiring independent hotel, resort, inn bed & breakfast etc. owners and managers who want to operate a successful hospitality property. . . Many of the tips I will be sharing come from decades of experience in the hospitality and travel industry and the best practices of established larger hospitality property brands. To take advantage of these tips, [...]

Choosing the Right Location Build a Hospitality Property | INNsider Tips-0012022-05-17T15:17:01+02:00

10 Questions to Ask When Choosing An Online Reservation System | Ep. #292

. . Booking a hotel, resort, inn or bed and breakfast has become a more manageable process with the introduction of the online reservation system but do you know what you need? In this episode, I’ll explain how to pick the best online reservation system for your property. Welcome to another edition of, Hospitality Property School. I am your instructor, Gerry MacPherson. . . Online reservation systems are designed to simplify the process of booking rooms and have made it [...]

10 Questions to Ask When Choosing An Online Reservation System | Ep. #2922022-05-19T11:34:20+02:00

7 Crucial Questions to Ask When Choosing a Content Management System | Ep. #291

. . How do you get found online and get more direct bookings? By using the right content management system. In this episode, I’ll tell you what to look for. Welcome to another edition of, Hospitality Property School. I am your instructor, Gerry MacPherson. . . What is a Content Management System (CMS)? A content management system (CMS) is a software package that allows the creation, organization, and editing of content for websites. . A CMS can be as simple [...]

7 Crucial Questions to Ask When Choosing a Content Management System | Ep. #2912022-05-11T13:38:13+02:00