October 2019
7 Ways to Conduct Market Research with Little Money | Ep. #168
. . Knowing your market is imperative for any successful hotel, resort, inn or bed & breakfast but research can be expensive. Here are ways you can do on your own market research without much [...]
Property Management System – What You Need! | Ep. #167
. . Are you utilizing a Property Management System? If not, you’re costing yourself time and money. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . I have [...]
28 Ways to Increase Your Restaurant Business | Ep. #166
. . Do you have a restaurant on your property? Is it bringing in an extra stream of revenue? If no, why not? I am going to share how you can increase your restaurants potential. [...]
Employee Turnover at Your Property is Expensive | Ep. #165
. Employee turnover is costing you money. Here is what you need to do to stop losing great employees and throwing money out the window. Welcome to another edition of hospitality property school. I am [...]
Coping with Stress as a Property Owner | Ep. #164
. Operating a hospitality property can be fun, fulfilling, rewarding and stressful. I am going to share with you symptoms of stress and what you can do about them. Welcome to another edition of [...]
September 2019
Video Content Marketing – For My Hospitality Property | Ep. #163
. . The future of video marketing is here and if you are not using it in your marketing strategy, you’re losing bookings. If you own or manage a hotel, resort, inn or bed [...]