KHDC 072 – Hospitality Property School Continues to Grow

Hospitality Property School continues to offer strategies to help Hotels, Resorts, Inns and Bed & Breakfasts increase their patronage & profit. Welcome to another edition of Hospitality Property School. Today, I’m going do something a little different. I am not going to have a normal podcast today because we at Keystone Hospitality Development Consulting are getting ready for a huge announcement next week. Now, if have just stumbled on to this podcast for the first time and [...]

KHDC 072 – Hospitality Property School Continues to Grow2018-05-11T08:13:48+02:00

KHDC 071 – How to Market Your Hospitality Property with Pinterest

How to use Pinterest to display your hospitality properties personality, values and the best you have to offer. Welcome to another edition of hospitality property school. I am your instructor, Gerry MacPherson and today, I’m going talk about Using Pinterest for Your Hospitality Property Pinterest was among the most popular social networks in 2015 with it increasing their user base by 97%. So what is Pinterest and how does it work? Pinterest it is a [...]

KHDC 071 – How to Market Your Hospitality Property with Pinterest2018-05-11T07:53:09+02:00

KHDC 070 – How to Market Your Hospitality Property Using Instagram

A recent study showed that only 30.8% of hospitality properties brands are using Instagram. Almost 71% are missing out. Why is this important? Welcome to another addition of hospitality property school. Today, I’m going talk about “How to Market Your Hospitality Property Using Instagram”. The travel industry has always been visual and hospitality properties have always used images to entice guests. Hospitality properties have boasted about their location with images to inspire potential guests to book [...]

KHDC 070 – How to Market Your Hospitality Property Using Instagram2018-05-11T07:10:37+02:00

KHDC 069 – Are Daily Deals Good for Hospitality Properties?

Studies show that some hospitality properties can turn a nice profit using daily deals, while others can’t. How does yours rate? Welcome to another edition of hospitality property school. Today, I’m going talk about “Are Daily Deals Good for Hospitality Properties” In June 2012, Rice University conducted a 1-year study tracking activity with daily deal websites. They found that travel and tourism did well, with 68% of participating businesses turning a profit using daily deals. What [...]

KHDC 069 – Are Daily Deals Good for Hospitality Properties?2020-02-26T13:54:51+01:00

KHDC 068 – Marketing Research with Little Money

Knowing your market is imperative to a successful business but research can be expensive. Here are ways you can do on your own and without much money or training. Welcome to another edition of hospitality property school. Today, I’m going talk about how to conduct market research with little money. When hospitality properties develop an idea, whether it's a new service or a redesigned website, marketing research is often the first thing cut due to time [...]

KHDC 068 – Marketing Research with Little Money2020-02-27T06:50:41+01:00

KHDC 067 – Reports You Need for Your Revenue Management Strategy

Creating daily audit reports are necessary for the success of any hospitality property. So, which reports are the most important? Welcome to another edition of hospitality property school. Today, I’m going to take a look at the Reports You Need for Your Revenue Management Strategy A healthy revenue management strategy requires daily upkeep. Many hospitality properties will conduct their reporting in the late evening when most of the check-have arrived and guests are tucked in [...]

KHDC 067 – Reports You Need for Your Revenue Management Strategy2018-05-11T06:30:44+02:00

KHDC 066 – What is Revenue Management?

A guest room is a perishable product, for this reason, managing pricing and customer happiness remain the very important variables. Welcome to another edition of hospitality property school. Today, I’m going talk about “What is Revenue Management” Why did you want to become a hospitality property owner? . The idea of becoming a hospitality property owner and greeting guests sounded appealing. . You were tired of the rat race and wanted to take control of your own destiny. . [...]

KHDC 066 – What is Revenue Management?2018-09-13T08:40:33+02:00

KHDC 065 – How to Brand Your Hospitality Property

Your hospitality properties image will affect your bottom line. Here are the steps you need to develop your brand. Welcome to another edition of hospitality property school. Today, I’m going to talk about How to Brand Your Hospitality Property. In the last podcast, I talked about why you need to develop your brand. If you have not heard it, you can find it at keystonehospitalitydevelopment.com/khdc064 What Steps Should You Take To Develop Your [...]

KHDC 065 – How to Brand Your Hospitality Property2020-02-27T07:21:09+01:00

KHDC 064 – How to Create a Brand That Builds Trust

One of the easiest ways to build a relationship with your guests is branding your hospitality property. Welcome to another edition of hospitality property school. Today, I’m going to talk about the Importance of Branding Your Hospitality Property. Why is Branding Your Hospitality Property Important? One of the easiest ways to build a relationship between your hospitality property and customer is with a convincing brand. But what does it take to create a brand that creates [...]

KHDC 064 – How to Create a Brand That Builds Trust2020-02-27T07:29:29+01:00

KHDC 063 – How to Research for Your Hospitality Property Blog

You have a blog for your hospitality property; how do you find what to write about and where do you research? Welcome to another addition of hospitality property school. Today, I’m going to take a look how to research for your blog. In our last podcast, we looked at finding topics to write about on your blog. If you missed it you can find it at: keystonehospitalitydevelopment.com/khdc062 Once you have found the [...]

KHDC 063 – How to Research for Your Hospitality Property Blog2018-05-11T04:28:30+02:00