Strategies to Improve Your Guest’s Experience | Ep. #247

. . Why is selling an experience more important than just selling rooms? Stay with me and I’ll explain why and how to improve your guest’s experience. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . After decades of touting their vast array of in-room amenities, fitness centers, pools and large-screen TVs, many hospitality property marketers have become too self-indulgent and product-focused to recognize that it’s what happens outside of the property that [...]

Strategies to Improve Your Guest’s Experience | Ep. #2472021-06-10T09:21:24+02:00

2 Checklists for Creating the Ultimate LinkedIn Company Page | Ep. #246

. . Is it worth including a LinkedIn company page in your property marketing strategy? I will share benefits and tips to help you decide. Welcome to another edition of Hospitality Property School. I’m your instructor, Gerry MacPherson. . . LinkedIn Company Page Introduction Many hospitality property owners and managers, (hotels, inns, resorts and bed & breakfast) I have spoken with, feel that LinkedIn is a platform they don’t need to be on due to the fact that LinkedIn is [...]

2 Checklists for Creating the Ultimate LinkedIn Company Page | Ep. #2462021-06-04T11:06:09+02:00

Do You Need to Start Using Pinterest for Business? | Ep. #245

. . The impact of Pinterest for business is growing every year and gives a property the opportunity to share its personality, values and the best it has to offer but is it right for your property? I’ll explain how you can market with Pinterest. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Pinterest for Business Introduction Pinterest is a collection of pictures that show up on a board. The pictures or [...]

Do You Need to Start Using Pinterest for Business? | Ep. #2452021-05-25T13:40:39+02:00

Don’t Make These #Instagram for Business Mistakes”| Ep. #244

. . Visual content is one of the most important components when it comes to marketing for business. Instagram for business is such a visual platform, it cuts through the clutter and could help your property speak for itself. I’ll explain. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson . . Instagram for Business Introduction Let’s look at some 2021 facts & figures about Instagram . There are 1.074 billion Instagram users worldwide in 2021. . [...]

Don’t Make These #Instagram for Business Mistakes”| Ep. #2442021-05-19T13:28:21+02:00

Get More Bookings with Twitter for Business | Ep. #243

. . With so many social media options available, why should you consider Twitter for business as a marketing option? I’ll give you facts to help you decide. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Twitter for Business Introduction Using Twitter for marketing means you’re able to contact your property’s biggest supporters directly, and they’re able to contact you. These supporters can tell their friends, tweet about you, and in general, [...]

Get More Bookings with Twitter for Business | Ep. #2432021-05-19T11:00:48+02:00

How to Use Facebook for Business – Proven Techniques | Ep. #242

. . With all the bad press from Facebook in the last couple of years, should you bother including it in your marketing strategy? Let me give you the facts about how to use Facebook for business. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson . . Facebook for Business Introduction Facebook the home of family trip pictures, thoughts of the day and salsa recipes. A great place to snoop. It can also help [...]

How to Use Facebook for Business – Proven Techniques | Ep. #2422021-05-10T15:01:32+02:00

Promoting Your Video on YouTube-Is It Worth It? | Ep. #241

. . Statistics show you have an advantage when using YouTube to promote your hotel, resort, inn, or bed and breakfasts. I am going to explain how you can benefit. Welcome to another edition of Hospitality Property School. I’m your instructor Gerry MacPherson. . . As an independent hospitality property owner, you should understand the importance of marketing and are constantly thinking of ways to get your property's name in front of as many people as possible. . Promoting your [...]

Promoting Your Video on YouTube-Is It Worth It? | Ep. #2412021-05-03T09:26:44+02:00

Steal These Ideas to Create a Blog | Ep. #240

. . If you own or manage a hotel, resort, inn or bed and breakfast etc. you need to create a blog that builds trust, increases your bookings, customer base & profit. I’m going to show you how to create a blog. Welcome to another edition of Hospitality Property School. I’m your instructor, Gerry MacPherson. . . Create a Blog Introduction It has been well over a decade since blogging take on a life of its own. Many experts we [...]

Steal These Ideas to Create a Blog | Ep. #2402021-04-28T15:08:00+02:00

Website Design: 22 Tips to Keep Your Visitors Happy | Ep. #239

. . It’s important for customers to like your website design because the longer they stay, the higher the chance they will book. Here’s what you need to do. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Website Design Introduction The way to make visitors stay on your website is by giving them reasons why they should stay, be it information, good service, special price, etc. Keep your website design limited to [...]

Website Design: 22 Tips to Keep Your Visitors Happy | Ep. #2392021-04-24T15:48:32+02:00

A Step by Step Guide to Build an Email List | Ep. #238

. . The idea of attracting both new guests to book and past guests to rebook is attractive, and there is no better way to leave an impression than to be able to reach out to them. To do this you need to establish a connection with people and build an email list. You can do this and I’m going to explain how. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . How [...]

A Step by Step Guide to Build an Email List | Ep. #2382021-05-17T10:48:55+02:00