October 2014
How a Small Bed & Breakfast Can Attract Global Travellers
Photograph by Marco Baass/Getty Images Question: I own a heritage home where I run a bed-and-breakfast. I would like to attract more international tourists or attract global travellers. How do I promote my property with international [...]
5 Major Challenges Independent Hotels, Bed & Breakfasts & Resorts Face
Working with hotels for almost 25 years has given us at Keystone HDC us much awareness on the problems many hospitality properties encounter. These can vary from missing a poor review on Tripadvisor to a [...]
How to Conduct Market Research on a Tight Budget
Does your business have an unlimited marketing budget? Unfortunately, for most companies, an unlimited budget for marketing is not realistic. For most companies, budgets for marketing are on the low end of a company’s [...]
Promoting Your Hospitality Property with Video
Have you ever asked yourself “What can I do to make my hotel listing stand out from the rest?” Did you know almost 60% of leisure travelers use video to help them research hotels? Video [...]
Trust Your Employees & Watch What Happens!
Being believed in — it’s magic! As leaders, we have many pathways to help our team members. What is the best approach? That may depend on the individual. Regardless of the path we choose to [...]
May 2014
Are You Struggling With Social Media? Part II
Are You Struggling With Social Media? Part II Is one social media platform better then another? Should I be on as many social media sites as possible? In our last podcast I talked a little [...]