April 2015
How Hotels Can Challenge Airbnb for Millennials’ Hearts
Three Ways Hotels Can Create Modern Experiences, and It's Not Just with Robot Bellhops Millennials hearts By Anthony Perez. Published on April 03, 2015. Conversion marketing isn’t just a trend or tactic. It’s a fundamentally new way to approach [...]
March 2015
7 Steps to Take When a Branded Hotel Moves Next Door
What do you do if a branded hotel moves near your Independent hotel or inn? These 7 steps will ensure your property will continue to get your fair share of the business. By Shawn A. [...]
December 2014
40 Famous Brand Logos with Hidden Messages
Written by Jami Oetting | @jamioetting Brand logos can tell you more than you realize. Do you know what's hidden within those iconic brand logos you think you are so familiar with? How Many Did You [...]
5 True Stories of Marketing Campaign Email Mistakes
We've all been there. You craft a marketing email, complete with clever wording and amazing benefits for the specific buyer persona, and you’re seriously impressed with yourself. So your mind starts to wander ... you think about all the [...]
November 2014
Three Tips to Market Your Hotel for the Holidays
The holiday season is a busy time for hotels as occupancy rates increase and travelers are spending this festive time away from home, so it’s great to inform prospective travel shoppers of your hotel’s holiday [...]
Ten Stupid Rules That Drive Great Employees Away
We met a guy named Vijay at a conference where he and I were speaking. About six months later, we heard from him. "So I wanted to let you know, I'm out of here," said [...]