How to Conduct Market Research on a Tight Budget

Does your business have an unlimited marketing budget? Unfortunately, for most companies, an unlimited budget for marketing is not realistic. For most companies, budgets for marketing are on the low end of a company’s financial structure. . So how do we decide how and where to spend our money? . You should conduct market research. . In this post by Meghan Keaney Anderson of Hubspot, we will look at low-budget ways to factor a research stage into your next [...]

How to Conduct Market Research on a Tight Budget2018-06-28T11:02:15+02:00

Are You Struggling With Social Media? Part II

Are You Struggling With Social Media? Part II Is one social media platform better then another? Should I be on as many social media sites as possible? In our last podcast I talked a little bit about social media platforms, specifically, Facebook, Twitter and LinkedIn. This week I will continue with four more major social media platforms. Click Here for Audio Version of this Post Let’s start with YouTube YouTube is the second largest search engine in the world and [...]

Are You Struggling With Social Media? Part II2016-01-11T07:22:13+01:00

How do I use Social Media to Generate Hotel Business?

How do I use social media to generate hotel business? Which social media platforms are the best for my hotel business? In our last podcast I put out a call to find out what you would be interested in hearing more about. . I had mentioned that, Keystone HDC has produced 34 hospitality property podcasts with information, tips, and hopefully lots of food for thought for you but these were themes based on problems we had seen in different [...]

How do I use Social Media to Generate Hotel Business?2016-01-12T07:11:52+01:00

Should I Upsell in My Hotel or Bed and Breakfast?

Does the way my property and staff look and act have any impact on Upselling? Should I only Upsell the big ticket items? In a past we looked at upselling; today we will continue with this theme. Last when we looked at upselling we talked about: [su_list icon="icon: check-square" icon_color="#408738"] Hiring the right sales team How your staff should be trained Ensuring all your staff know your products and services When it is appropriate to sell Knowing your customers [...]

Should I Upsell in My Hotel or Bed and Breakfast?2016-01-12T06:32:20+01:00

How Should I Reward My Customers?

Are there easy ways to encourage my customers to come back? Are there inexpensive ways to help my customers remember us? In today’s podcast we are going to look at some ways you can reward your customers and increase the loyalty. Click Here for Audio Version of this Post So let jump right into this. You want to build rapport with your customers and by that I mean get to know your customers personally. To do this you have to [...]

How Should I Reward My Customers?2016-01-12T07:14:54+01:00

What to Consider Promoting Your Hospitality Property

What is the best way to promote my property? Does promoting my property have to be expensive? Today we are going to look a few important factors to consider when promoting your property. What should you promote? Click Here for Audio Version of this Post Identify and promote items that make the biggest margins as well as items that might encourage follow-up sales. Make sure your staff fully understands the products or services and I don't only mean the [...]

What to Consider Promoting Your Hospitality Property2016-01-12T07:44:05+01:00

Happy Holiday From Keystone HDC

Today I would like to do something a little different. I would like to take a minute to personally thank all of you who have listened to the Keystone HDC Podcasts. Today, I would like to do something a little different. I would like to take a minute to personally thank all of you who have listened to the Keystone HDC Podcasts. Since we began podcasting a few months back, we have talked about many tips and ideas that [...]

Happy Holiday From Keystone HDC2016-01-12T09:25:45+01:00

Still More Ways to Make Your Property Unique

In the last two episodes we focused on how to make your property unique. Today I would like to share still a few more ways to make your property unique. [su_list icon="icon: check-square-o" icon_color="#499b38"] Make every guest room inviting and comfortable. When people are travelling, their room could be very important to them. Whether your guests are vacationers or business travellers, many would like to be able to relax or need a space to work. For this reason each [...]

Still More Ways to Make Your Property Unique2016-01-12T06:48:05+01:00

More Ways to Make Your Property Unique

In the last video, we looked at how to make your hospitality property unique. In this video, we will give you more ways to make your hospitality property unique. Let’s review some of the ways to make your hospitality property unique we shared in the last video. [su_list icon="icon: hand-o-right" icon_color="#bf8938"] We talked about the aesthetics of your lobby and reception area; how you what to make your property inviting so as to sell the experience of staying [...]

More Ways to Make Your Property Unique2020-07-01T16:36:31+02:00

How to Make Your Hospitality Property Unique

Today’s video is about ways to make you’re your property unique. What do I mean by unique? Click Here for Audio Version of this Post We have all visited properties that have friendly staff, nice rooms, a good view, and a nice breakfast. There is nothing wrong with these properties and you feel satisfied paying. You have what you paid for. But does this make this property unique? I am sorry to tell you, no! These should be [...]

How to Make Your Hospitality Property Unique2015-12-17T11:56:32+01:00