How Guests Make Hotel Selections When Online Booking

This article was originally posted on and is an interesting study of online booking and the way guest consider their Bed & Breakfast or Hotel Selections. June 17 2015 By Samantha Worgull Associate Editor, Reader Engagement sworgull@hotelnewsnow.com Studying eye tracking during the online booking process could help revenue managers better understand consumers’ hotel selections. Highlights People have high and low price thresholds. Images can change a prospective guest’s mind. People don’t look at properties with less than 3 stars. REPORT [...]

How Guests Make Hotel Selections When Online Booking2015-12-03T09:16:00+01:00

How Hotels Can Challenge Airbnb for Millennials’ Hearts

Three Ways Hotels Can Create Modern Experiences, and It's Not Just with Robot Bellhops Millennials hearts By Anthony Perez. Published on April 03, 2015. Conversion marketing isn’t just a trend or tactic. It’s a fundamentally new way to approach marketing -- yet it’s based on the most timeless of principles: that the key to success in business is to drive sales today, while building stronger brands for tomorrow. Brought to you by Catapult. Millennials travel differently than previous generations -- both for leisure and [...]

How Hotels Can Challenge Airbnb for Millennials’ Hearts2015-12-03T09:44:44+01:00

7 Steps to Take When a Branded Hotel Moves Next Door

What do you do if a branded hotel moves near your Independent hotel or inn? These 7 steps will ensure your property will continue to get your fair share of the business. By Shawn A. Turner HNN contributor REPORT FROM THE U.S.—Independent hoteliers need not panic if a branded hotel anchors itself nearby, according to owners and operators of independents properties. These seven steps will ensure independents continue to get their fair share of demand by developing the Best Hotel [...]

7 Steps to Take When a Branded Hotel Moves Next Door2015-12-03T10:01:31+01:00

5 True Stories of Marketing Campaign Email Mistakes

We've all been there. You craft a marketing email, complete with clever wording and amazing benefits for the specific buyer persona, and you’re seriously impressed with yourself. So your mind starts to wander ... you think about all the leads you’re going to generate and how you’re going to spend your bonus. But suddenly, a paralyzing fear washes over your entire body. “No, NO! Did I … did I really just hit send on that!!! HOW DO I STOP IT?!” But it’s too late. [...]

5 True Stories of Marketing Campaign Email Mistakes2015-12-01T09:04:37+01:00

Three Tips to Market Your Hotel for the Holidays

The holiday season is a busy time for hotels as occupancy rates increase and travelers are spending this festive time away from home, so it’s great to inform prospective travel shoppers of your hotel’s holiday events and spirit. Here are 3 tips to market your hotel for the holidays. This time of the year is special and consumers respond very well to holiday themes and promotion by brands and companies, as 70% said they find holiday-themed ads very or somewhat effective [...]

Three Tips to Market Your Hotel for the Holidays2015-12-01T09:21:23+01:00

8 Tips to a Better Business Card

Nothing screams “half-assed hobby” louder than a bad, poorly done business card. As travel entrepreneurs, many of whom work from home, it’s critical you go overboard on your most basic marketing pieces. The business card is one of them and it doesn’t even have to cost a fortune. There are fantastic low cost options for getting them designed and printed … online with someone like VistaPrint or offline with a local printer. You want your business card to establish you [...]

8 Tips to a Better Business Card2015-12-01T10:22:35+01:00

6 Hotels That Partner with Farmers Markets

In the past, I have suggested it is a good idea to look for businesses in your area to partner. This is a way to support each other, while giving your guests a sample of what can be found in your region. In this post you will read about 6 hotels that have partnered with farmers markets. Fall is when farmers markets across the country are in full swing, hawking heirloom tomatoes, golden beets and, all grown within a few [...]

6 Hotels That Partner with Farmers Markets2015-12-01T11:15:02+01:00

Thinking About Running a Bed and Breakfast?

Have you ever dreamed of opening your own Bed & Breakfast? Do you visualize sitting on your porch while visitors come from all over to stay at your place? It is a good idea to read the following story so you have an idea of all that is involved before investing all your life’s savings. If you already operate a B & B, I would be interested in your thoughts. Leave them in the comment section below. by Renee Knight [...]

Thinking About Running a Bed and Breakfast? 2016-08-09T07:22:03+02:00

How a Small Bed & Breakfast Can Attract Global Travellers

Photograph by Marco Baass/Getty Images Question: I own a heritage home where I run a bed-and-breakfast. I would like to attract more international tourists or attract global travellers. How do I promote my property with international tour operators and travel agents? Answer: Get to know some of the top travel companies that book international guests into properties such as yours, for a start. What are their clients looking for? What countries are they traveling from? How can your home fit into tour [...]

How a Small Bed & Breakfast Can Attract Global Travellers2015-12-01T11:37:49+01:00

5 Major Challenges Independent Hotels, Bed & Breakfasts & Resorts Face

Working with hotels for almost 25 years has given us at Keystone HDC us much awareness on the problems many hospitality properties encounter. These can vary from missing a poor review on Tripadvisor to a collapse of organizational structure. The following are the top 5 challenges hotels we have found Independent Hotels, Bed & Breakfasts and Resorts face: #1 Not Paying Attention or Ignoring Online Reviews As much as some hoteliers would like to think, the power of social media [...]

5 Major Challenges Independent Hotels, Bed & Breakfasts & Resorts Face2015-12-01T11:51:17+01:00