KHDC 032 – How to Get the Best from LinkedIn

Why should you create a LinkedIn page? To post updates, including what makes your hospitality property unique & to attract followers. Welcome to another addition of hospitality property school. Today we are going to talk about LinkedIn for business. Many hospitality property owners and managers, (hotels, inns, resorts and bed & breakfast) I have spoken with, feel that LinkedIn is a platform they do not need to be on. Due to the fact that LinkedIn is an [...]

KHDC 032 – How to Get the Best from LinkedIn2018-07-22T08:04:25+02:00

KHDC 031 – Who Else Wants to Be Successful with Twitter

Twitter is a powerful tool that can greatly benefit your hospitality properties brand by reaching out to your followers & providing enormous public relations. Welcome to another edition of hospitality property school. Today, we are going to talk about how Market Successfully on Twitter. So with many social media options available why should you consider Twitter as a marketing option? Using Twitter for marketing means you’re able to contact your brand’s biggest supporters directly, and they’re able [...]

KHDC 031 – Who Else Wants to Be Successful with Twitter2018-05-08T12:44:56+02:00

KHDC 030 – How to Use Facebook for Your Hospitality Property

Hospitality properties can benefit from a Facebook presence. It’s a great opportunity to drive visitors to your website & increase bookings. Welcome to another edition of hospitality property school. Today we are going to talk about the benefits of Facebook for business marketing. Facebook the home of family trip pictures, thoughts of the day and salsa recipes. A great place to snoop. It can also help you sell rooms. A Facebook page has many benefits for your hospitality [...]

KHDC 030 – How to Use Facebook for Your Hospitality Property2018-05-08T12:35:55+02:00

KHDC 029 – How to Use YouTube to Promote Your Business

The range of benefits YouTube can bring a business is amazing. This is why you need this video platform to promote your Hospitality Property. Welcome to another edition of hospitality property school. Today we are going to talk about Marketing on YouTube Before I start though I would bring you up to speed on a change with our podcasting schedule. For the last couple of months we have been producing two podcasts a week and to [...]

KHDC 029 – How to Use YouTube to Promote Your Business2018-05-07T13:56:19+02:00

KHDC 028 – How to Start a Blog for My Hotel

Create a Successful Blog for Your Property, build trust with your audience, and increase your customer base & profit. Welcome to another edition of hospitality property school. Today, we are going to talk about how to create a successful blog. In the last episode, I shared with you 16 reasons why you should blog. Today, I’m going to spend a couple minutes explaining a few things for you to get started and share with you some [...]

KHDC 028 – How to Start a Blog for My Hotel2018-05-07T13:32:26+02:00

KHDC 027 – Creating a Successful Blog My Hospitality Property

To be successful, a hospitality property owner needs a blogging strategy that allows time to create high-quality content that shows them as an expert & leader. Welcome to another edition of hospitality property school. Today we are going to talk about how to create a successful blog. . . It has been well over a decade since blogging take on a life of its own. Many experts we turn to have become famous due to their blogs and because [...]

KHDC 027 – Creating a Successful Blog My Hospitality Property2018-06-21T06:33:56+02:00

KHDC 026 – 4 Ways to Improve My Visual Branding

There are four key components you should consider when you want to improve your visual branding for social media success. Welcome to another edition of hospitality property school. I’m your host Gerry MacPherson and in our last session talked about choosing your visual branding. Today, we are going to continue our discussion about choosing your visual branding. . . In the last session, I had mentioned that there are four key components you should consider when you want to [...]

KHDC 026 – 4 Ways to Improve My Visual Branding2018-07-26T06:08:22+02:00

KHDC 025 – How I Improved My Hospitality Properties Visual Branding

The world of marketing is increasingly visual, & with sites like Pinterest and Instagram growing fast, choosing your visual branding is imperative. Welcome to another edition of hospitality property school. Today we are going to talk about choosing your hospitality properties visual branding. The new world of marketing is increasingly visual, so it is no surprise that social network sites like Pinterest and Instagram are growing fast. So, how can you, as a hospitality property owner [...]

KHDC 025 – How I Improved My Hospitality Properties Visual Branding2018-05-07T12:34:44+02:00

KHDC 024 – How to Gain Emails & Build Your Guest List

With the internet, tablets and smartphones as the norm for most people to be more successful than your competitors, you have to be online, in front of your customers. Welcome to another edition of hospitality property school. Today we are going to talk about one way to stay in touch with your current and potential guests by email & guest list building. I have heard both Independent Hotel and Bed & Breakfast owners say “I’m just [...]

KHDC 024 – How to Gain Emails & Build Your Guest List2018-05-07T12:05:46+02:00

KHDC 023 – How to Create an Effective Website

Design your website to tell your story & if guests feel like they are part of that story, they will help build your brand into a big name. Welcome to another edition of hospitality property school. I’m your host Gerry MacPherson and today we are going to talk about creating an effective website. In this age of the Internet and social media, having a website is essential to developing your properties brand. It's fine to present your [...]

KHDC 023 – How to Create an Effective Website2018-05-07T07:11:24+02:00