How to Create a Website – Part 2 | Ep. #111

. . 11 tactics you need to know when designing your hospitality properties website so your customers will stay longer and book. Welcome to another edition of Hospitality Property School. In our last podcast, I gave you 11 tactics you need to know when designing your hospitality properties website. Today, I am going to continue that conversation and give you “11 More Ways to Create a Perfect Website”. . . Website responsiveness It has been a decade [...]

How to Create a Website – Part 2 | Ep. #1112020-02-26T11:47:23+01:00

How to Create a Website | Ep. #110

. . It important for customers to fall in love with your website because the longer they stay, the higher the chance they will book. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson and today, I am going to talk about “How to Create a Perfect Website”. . . Why is it important for customers and potential guests to fall in love with your website? . [bctt tweet="The longer visitors stay on your [...]

How to Create a Website | Ep. #1102020-02-26T11:34:21+01:00

Industry Influencers for Hospitality Properties | Ep. #109

. . You might be an expert in the hospitality property field but to benefit an influence, your goal should be to become a peer. Welcome to another edition of Hospitality Property School. Today, I am going to talk about “How You Can Become a Hospitality Property Industry Influencer”. . . In the past, if you had a celebrity promoting your business or product, that was worth its weight in gold. Today, when it comes to getting advice or [...]

Industry Influencers for Hospitality Properties | Ep. #1092020-02-26T12:04:02+01:00

Tips on a Good Night Sleep for Your Guests | Ep. #108

. . It does not matter if we are travelling for pleasure or business, there are times when getting a good night’s sleep can be a taxing proposition. Welcome to another edition of Hospitality Property School. Today, I am going to talk about “How to Ensure Your Guests Get a Good Night Sleep”. . . I have always said, . “At a basic minimum, every hospitality property has to provide a clean facility and a comfortable bed”. . At [...]

Tips on a Good Night Sleep for Your Guests | Ep. #1082020-02-29T06:00:24+01:00

How to Get My Website More Traffic | Ep. #107

. . We are going to share more ways to improve your hospitality properties websites visibility. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson and in our last podcast, I talked about 11 ways you could use to improve your website's visibility. Today, I am going to give you “14 More Ways to Improve Your Websites Visibility”. . . Here are the 14 more tactics for you to use to drive traffic to [...]

How to Get My Website More Traffic | Ep. #1072020-02-26T13:19:56+01:00

KHDC 106 – Increase Booking by Getting More Website Visitors

. . Spending endless hours painstakingly perfecting your hospitality properties website if customers can’t find it online. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson and today, I am going to talk about “How to Improve Your Websites Visibility”. . . You can spend endless hours painstakingly perfecting your hospitality properties website, but all that work won’t work if customers can’t find it online. . Ensuring the visibility of your hospitality property is [...]

KHDC 106 – Increase Booking by Getting More Website Visitors2020-02-26T13:30:31+01:00

KHDC 105 – How to Get Your Employees Engaged

. . Here are the best ways to teach employees who need the technical and operational know-how? Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson and today, I am going to talk about Training Methods to Consider . . A hospitality property employee can be taught how to run a front desk. . Food & Beverage staff can learn on the job the best way to serve customers. . Housekeepers can be trained [...]

KHDC 105 – How to Get Your Employees Engaged2018-07-14T07:22:03+02:00

KHDC 104 – How to Write Content

Learn writing skills, key ingredients and get tips necessary to be able to help hook your audience and maintain their interest. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson and today, I am excited to be sharing a guest post from professional content writer, Bev Moss-Reilly aka “The Word Specialist”. Today, Bev is going to be looking at the writing of content. . . I am going to read her post exactly as [...]

KHDC 104 – How to Write Content2021-11-09T15:58:02+01:00

KHDC 103 – A Hospitality Property School Group Membership Site Tour

Let me invited you for an inside tour of the “Hospitality Property School Group Membership Site” to see how you could benefit. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson and today, I am going to do something a little different. I am going to give you an inside look at the “Hospitality Property School Group Membership Site”. . ... . Before I begin the tour, I want to remind all past [...]

KHDC 103 – A Hospitality Property School Group Membership Site Tour2018-06-25T15:27:13+02:00

KHDC 102 – The Importance of Challenging Yourself

. . Do you have things you need to do but would rather do things that are easier or more fun? You need to challenge yourself. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson and today I am going to talk about “The Importance of Challenging Yourself “. . . Have you ever noticed how easy it is to get sidetracked? . You have a list of things you need to do but [...]

KHDC 102 – The Importance of Challenging Yourself2018-06-21T07:20:05+02:00