Selling Your Hospitality Property Experiences | Ep. #141

. . Why is selling experience more important than just selling rooms? Stay with me and I will tell you why. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . After decades of touting their vast array of in-room amenities, fitness centres, pools and large-screen TVs, many hospitality property marketers are still too self-indulgent and product-focused to recognize that it’s what happens outside of the property that really matters these days. . In [...]

Selling Your Hospitality Property Experiences | Ep. #1412020-02-27T10:14:50+01:00

Get Your Free Hospitality Property Downloads | Ep. #140

. . Would you like to have access to a free resources centre that could help streamline your organisational structure, grow your bookings and increase your bottom line? It’s all yours, so stay with me to find out how. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . If you have been following my post or podcasts for the last years or so, you might have noticed that Keystone HDC has been including [...]

Get Your Free Hospitality Property Downloads | Ep. #1402019-04-04T14:06:29+02:00

Storytelling Tips to Showcase Your Hospitality Property | Ep. #139

. . In the last decade, when it’s been time to book a vacation, your potential guests have become researchers. In the past, it might have been normal for them to call on a travel agent to book the perfect getaway. Today, holiday researchers are their own travel agents. What does that mean for you? Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . With a wide selection of property websites and booking [...]

Storytelling Tips to Showcase Your Hospitality Property | Ep. #1392020-02-27T10:20:54+01:00

Hotel and Bed & Breakfast Interview Questions | Ep. #138

. . For many of you, hiring season is almost here and if you’re lucky, you have a pool of people you know to draw from to work at your property. If not, how do you find the perfect candidates? I’ll explain how. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . As I said in the introduction, for many of you, hiring season will soon be here and if you’re [...]

Hotel and Bed & Breakfast Interview Questions | Ep. #1382020-02-16T09:35:47+01:00

Twitter for Your Hotel or Bed and Breakfast | Ep. #137

. . With so many social media options available, why should you consider Twitter as a marketing option? I’ll give you facts to help you decide. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Using Twitter for marketing means you’re able to contact your brand’s biggest supporters directly, and they’re able to contact you. This kind of communication can help bolster business for your property, spread the word about your deals, events and [...]

Twitter for Your Hotel or Bed and Breakfast | Ep. #1372020-02-18T12:17:34+01:00

Pinterest for Your Hotel or Bed and Breakfast | Ep. #136

. . The impact of Pinterest is growing every year and gives a property the opportunity to share its personality, values and the best it has to offer but is it right for your property? In this edition, I’ll explain how Pinterest works. Welcome to another edition of hospitality property school. I am your instructor, Gerry MacPherson. . . Pinterest it is a collection of pictures that show up on a board. . The pictures or images are called “pins” [...]

Pinterest for Your Hotel or Bed and Breakfast | Ep. #1362020-02-18T12:24:48+01:00

Instagram for Your Hotel or Bed and Breakfast | Ep. #135

. . Visual content is said to be one of the most important components when it comes to marketing for business. Instagram is such a visual platform, it cuts through the clutter and could help your property speak for itself. I’m going to show you in seven steps, how your property can benefit from the platform. Welcome to another edition of hospitality property school. I am your instructor, Gerry MacPherson . . Let’s look at some facts & figures about Instagram Men [...]

Instagram for Your Hotel or Bed and Breakfast | Ep. #1352020-02-18T12:40:42+01:00

Benefits of a Facebook Business Page| Ep. #134

. . . With all the bad press from Facebook the last couple of years, should you bother including it in your marketing strategy? In today’s edition, I’ll give you the facts. Welcome to another edition of hospitality property school. I am your instructor, Gerry MacPherson . . Facebook the home of family trip pictures, thoughts of the day and salsa recipes. A great place to snoop. It can also help you sell rooms. . A Facebook page can [...]

Benefits of a Facebook Business Page| Ep. #1342020-02-18T12:50:15+01:00

LinkedIn – Does it Work? | Ep. #133

. . Is it worth including LinkedIn in your properties marketing strategy? I will share benefits and tips for a LinkedIn Company Page to help you decide. Welcome to another edition of hospitality property school. I’m your instructor Gerry MacPherson. . . Many hospitality property owners and managers, (hotels, inns, resorts and bed & breakfast) I have spoken with, feel that LinkedIn is a platform they don’t need to be on due to the fact that LinkedIn is an online [...]

LinkedIn – Does it Work? | Ep. #1332020-02-26T10:10:40+01:00

18 Ways to Promote Your Bed & Breakfast or Hotel on YouTube | Ep. #132

. . Statistics show that hotels, resorts, inns, and bed and breakfasts enjoy higher booking opportunities when using video marketing. I am going to share with you the advantages of using YouTube and how you can benefit. Welcome to another edition of hospitality property school. I’m your instructor Gerry MacPherson. . . As an independent hospitality property owner, you should understand the importance of marketing and are constantly thinking of ways to get your properties name in front of as many people [...]

18 Ways to Promote Your Bed & Breakfast or Hotel on YouTube | Ep. #1322020-02-26T10:42:25+01:00