Go Green – How to Make Your Property Eco-Friendly | Ep. #151

. . Is your hotel, resort, inn or bed & breakfast consuming and wasting resources? If so, you’re losing money. . I’m going to show you how you can turn that around. . Without an environmental program in place, hospitality properties are falling behind the times and may be losing business from customers who book using this as a criterion when choosing a property. . If this is the case with your property, don’t panic! I’m going to show [...]

Go Green – How to Make Your Property Eco-Friendly | Ep. #1512020-02-27T12:13:34+01:00

Your Employee Training Procedure – Step By Step | Ep. #150

. . Are you happy if your hotel, resort, inn or bed and breakfast is doing so-so? . A sure-fire way to help your business grow is to train your employees and I’m going to show you how. . Training can improve employee morale, business performance, help increase your profits and if you have a properly organized system, you can find the time and I don’t mean just when they are hired, it has to be ongoing. . In [...]

Your Employee Training Procedure – Step By Step | Ep. #1502020-02-16T08:54:06+01:00

You Have to Have Operations Manual for Your Property | Ep. #149

Many hospitality properties collapse simply because they failed to set up good business operations manual. . It doesn’t matter the size of your property, a good operations manual will reduce human error and inform everyone precisely what they need to do, who they are responsible to and who they are responsible for. It makes it easier to train new employees, saves time, makes your business more scalable, reduces your liability risks and adds market value to your property. [...]

You Have to Have Operations Manual for Your Property | Ep. #1492020-02-16T09:16:04+01:00

OK, This Was Unexpected… | Ep. #148

. . Things can change so fast and you have to be able to roll with the punches. . If you have been a follower of the Keystone HDC or the Hospitality Property School podcasts, you might have noticed that we didn’t have a post or a podcast last week. . I am responsible for those aspects of the company and I had a medical situation arise that put me into the hospital. I have since been released but [...]

OK, This Was Unexpected… | Ep. #1482019-05-28T12:26:08+02:00

How Keystone HDC Started & Who is Gerry MacPherson? | Ep. #147

. . What gives me the right to tell you how your property should be run? Stay with me and I will tell you. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . . . Since the founding of Keystone Hospitality Development Consulting in 2012, I have been asked many times about my experience and expertise. . I decided that for today’s episode I going to share my story. . I grew up [...]

How Keystone HDC Started & Who is Gerry MacPherson? | Ep. #1472019-05-14T10:51:26+02:00

Upgrade Your Success | Ep. #146

I’m excited and you’re going to benefit. Let me explain how. Welcome to another edition of hospitality property school. I am your instructor, Gerry MacPherson. . . . . If you have been checking your inbox for the last couple of days, you may have noticed more emails from me than normal. . That is because I’m excited! Excited about what we have accomplished since Keystone HDC was launched in 2012. . We have been very fortunate to have been [...]

Upgrade Your Success | Ep. #1462019-05-28T08:16:10+02:00

16 Additional Marketing Ideas to Attract More Guests | Ep. #145

. . Today, you are going to find the competition on every corner. How are you going to stand out from the crowd? I have 16 ways you can do this. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Last week, I shared 16 marketing idea you could use to attract more guests. Today, I have 16 more to inspire you. . .Tweet to @KeystoneHDC . Let’s get started. . 1. Unusual [...]

16 Additional Marketing Ideas to Attract More Guests | Ep. #1452020-02-27T10:07:48+01:00

16 Marketing Ideas to Attract More Guests | Ep. #144

. . With so much competition in the hospitality property space, what can you do to show guests you are their number one choice? I have 16 tips you can use. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . . . Classic promotions have become weary and lost their power and if your competition is using the same marketing strategies, how can you stand out? Hospitality properties need to be creative with [...]

16 Marketing Ideas to Attract More Guests | Ep. #1442020-02-27T10:01:37+01:00

14 Hospitality Property Trends You Need to Know | Ep. #143

. . If you want your hotel, resort, inn or bed & breakfast to stay current, you have to be diligent, and a way to do this is to stay on top of trends. Here are some top trends you need to consider. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . . Let’s jump right into the trends. . More Images Images are far better at selling your rooms than words and [...]

14 Hospitality Property Trends You Need to Know | Ep. #1432019-09-08T08:31:12+02:00

Online Visibility – 9 Ways to Improve Yours | Ep. #142

. . The online world is really crowded. How can you make your property stand out? Stay with me and I’ll tell you how. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Online is an excellent way to market your business. . Today, the only way for a hospitality property to stay competitive is to have a prominent online presence but there are still some properties that are stuck on their old [...]

Online Visibility – 9 Ways to Improve Yours | Ep. #1422020-02-18T12:08:48+01:00