Conduct Market Research & Not Break the Bank | Ep. #234

. . Knowing your market is imperative for any successful hotel, resort, inn, bed & breakfast etc. but research can be expensive. Here are ways you can conduct market research without much money or training. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Conduct Market Research Introduction When hospitality properties develop an idea, whether it's a new service or a redesigned website, marketing research is often the first thing cut due to [...]

Conduct Market Research & Not Break the Bank | Ep. #2342021-03-23T12:53:32+01:00

11 Future Hospitality Property Trends You Need to Know | Ep. #232

. . The start of this new decade has turned out to be topsy-turvy and to survive we are going to have to adjust quickly. I am going to share with you 11 Future Hospitality Property Trends You Need to Know. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . There is no doubt in my mind for those not willing to keep up with the times and adjust accordingly, it might be [...]

11 Future Hospitality Property Trends You Need to Know | Ep. #2322021-02-22T17:57:38+01:00

Revenue Management – Guaranteed Techniques That Work | Ep. #231

. . Efficiently managing rates and availability while watching on all the different key performance markers takes training and talent. You need to understand revenue management and I will guide you. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Revenue Management Introduction Your guest room is a perishable product.   For this reason, pricing and customer happiness remain extremely important variables.   For you to consistently succeed, you need to understand revenue management [...]

Revenue Management – Guaranteed Techniques That Work | Ep. #2312021-03-23T12:43:55+01:00

7 Secret Strategies That Hotels Can Use to Benefit from Online Travel Agencies | Ep #230

.  . It has become imperative for hotels to stay on top of innovation if they wish to boost their business’s visibility and increase their reach. That’s where OTAs can help. Let me explain how. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Online Travel Agencies Introduction Today’s episode comes from Karan Iyer of Aiosell, an Automated Hotel Revenue Management Software company. We are not supporting them as your only option, you [...]

7 Secret Strategies That Hotels Can Use to Benefit from Online Travel Agencies | Ep #2302021-02-18T11:44:55+01:00

Property Management System – What You Need to Know | Ep #229

. . Are you utilizing a Property Management System? If not, you’re losing money. Let me explain how you can turn this around. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Introduction to Property Management System I have been getting questions about choosing the right PMS or Property Management Systems. . Your property management system or PMS, also known as a front desk system, is the heart of any hospitality property. It is the systematized [...]

Property Management System – What You Need to Know | Ep #2292021-02-18T11:43:54+01:00

Hotel Resource Books | Ep. #228

. . Are you looking for a way to make your life as a hotelier/innkeeper easier, increase your bookings and improve your bottom line? I have hotel resource books that will help, plus resort, inn and bed and breakfast books for you. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Introduction to Hotel Resource Books I am proud to introduce a series of hospitality property books for you, hotel, resort, inn and [...]

Hotel Resource Books | Ep. #2282021-02-01T16:23:29+01:00

Video Content Marketing – Why It’s Imperative for Your Hospitality Property | Ep. #227

. . As the world begins to open up over the next year, video content marketing is going to be a priority if you want to stand out. Stay with me to find out why you need video and an easy way for you to benefit. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Introduction to Video Content Marketing Okay, I want you to use your imagination. Imagine you want to get [...]

Video Content Marketing – Why It’s Imperative for Your Hospitality Property | Ep. #2272021-02-02T13:03:41+01:00

Room Technology for Hotels, Resorts, Inns & Bed & Breakfasts | Ep. #226

. . The future is upon us and room technology is your next step. As much as we would like to think the old ways are the best, your guest will beg to differ. Let me explain Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Introduction Greater personalization in your hospitality property, your hotel, resort, inn or bed and breakfast, makes customers feel appreciated, not just another anonymous statistic on the balance [...]

Room Technology for Hotels, Resorts, Inns & Bed & Breakfasts | Ep. #2262021-01-16T12:24:57+01:00

A Good Night’s Sleep – How to Improve My Guests Experience | Ep. #225

. . It does not matter if we are travelling for pleasure or business, there are times when getting a good night’s sleep can be a taxing proposition. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Introduction I have always said, . “At a basic minimum, every hospitality property has to provide a clean facility and a comfortable bed.” . At some point, we are all hospitality property guests, whether it be [...]

A Good Night’s Sleep – How to Improve My Guests Experience | Ep. #2252021-01-15T15:30:38+01:00
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