How a Small Bed & Breakfast Can Attract Global Travellers

Photograph by Marco Baass/Getty Images Question: I own a heritage home where I run a bed-and-breakfast. I would like to attract more international tourists or attract global travellers. How do I promote my property with international tour operators and travel agents? Answer: Get to know some of the top travel companies that book international guests into properties such as yours, for a start. What are their clients looking for? What countries are they traveling from? How can your home fit into tour [...]

How a Small Bed & Breakfast Can Attract Global Travellers2015-12-01T11:37:49+01:00

5 Major Challenges Independent Hotels, Bed & Breakfasts & Resorts Face

Working with hotels for almost 25 years has given us at Keystone HDC us much awareness on the problems many hospitality properties encounter. These can vary from missing a poor review on Tripadvisor to a collapse of organizational structure. The following are the top 5 challenges hotels we have found Independent Hotels, Bed & Breakfasts and Resorts face: #1 Not Paying Attention or Ignoring Online Reviews As much as some hoteliers would like to think, the power of social media [...]

5 Major Challenges Independent Hotels, Bed & Breakfasts & Resorts Face2015-12-01T11:51:17+01:00

How to Conduct Market Research on a Tight Budget

Does your business have an unlimited marketing budget? Unfortunately, for most companies, an unlimited budget for marketing is not realistic. For most companies, budgets for marketing are on the low end of a company’s financial structure. . So how do we decide how and where to spend our money? . You should conduct market research. . In this post by Meghan Keaney Anderson of Hubspot, we will look at low-budget ways to factor a research stage into your next [...]

How to Conduct Market Research on a Tight Budget2018-06-28T11:02:15+02:00

Promoting Your Hospitality Property with Video

Have you ever asked yourself “What can I do to make my hotel listing stand out from the rest?” Did you know almost 60% of leisure travelers use video to help them research hotels? Video can be one of your strongest marketing tools. Studies have shown 30% of people remember what they see 20% of people remember what they hear 70% of people remember what they see & hear 50% of people would like to see videos on your website [...]

Promoting Your Hospitality Property with Video2015-12-01T12:33:56+01:00

Trust Your Employees & Watch What Happens!

Being believed in — it’s magic! As leaders, we have many pathways to help our team members. What is the best approach? That may depend on the individual. Regardless of the path we choose to be helpful, when we believe in the people with whom we work, it can be magical. My friend Kerry Douglass, a spiritual director, composer, and musician, writes about the beauty of knowing and being known by another person. She has seen the transformation of individuals [...]

Trust Your Employees & Watch What Happens!2019-10-02T13:14:32+02:00

Are You Struggling With Social Media? Part II

Are You Struggling With Social Media? Part II Is one social media platform better then another? Should I be on as many social media sites as possible? In our last podcast I talked a little bit about social media platforms, specifically, Facebook, Twitter and LinkedIn. This week I will continue with four more major social media platforms. Click Here for Audio Version of this Post Let’s start with YouTube YouTube is the second largest search engine in the world and [...]

Are You Struggling With Social Media? Part II2016-01-11T07:22:13+01:00

How do I use Social Media to Generate Hotel Business?

How do I use social media to generate hotel business? Which social media platforms are the best for my hotel business? In our last podcast I put out a call to find out what you would be interested in hearing more about. . I had mentioned that, Keystone HDC has produced 34 hospitality property podcasts with information, tips, and hopefully lots of food for thought for you but these were themes based on problems we had seen in different [...]

How do I use Social Media to Generate Hotel Business?2016-01-12T07:11:52+01:00

Should I Upsell in My Hotel or Bed and Breakfast?

Does the way my property and staff look and act have any impact on Upselling? Should I only Upsell the big ticket items? In a past we looked at upselling; today we will continue with this theme. Last when we looked at upselling we talked about: [su_list icon="icon: check-square" icon_color="#408738"] Hiring the right sales team How your staff should be trained Ensuring all your staff know your products and services When it is appropriate to sell Knowing your customers [...]

Should I Upsell in My Hotel or Bed and Breakfast?2016-01-12T06:32:20+01:00

What is upselling in My Hotel or Bed & Breakfast?

Is upselling important to my hospitality properties bottom line? Will I offend my customers if I try to upsell them? Click Here for Audio Version of this Post In today’s podcast we are going to look at upselling. So let’s start with the basics. What is upselling? Upselling is a sales technique whereby a vendor gets the customer to purchase costlier items, upgrades, or extra additions in an endeavour to make a more profitable sale and this should not be looked [...]

What is upselling in My Hotel or Bed & Breakfast?2016-01-12T07:23:41+01:00

How Should I Reward My Customers?

Are there easy ways to encourage my customers to come back? Are there inexpensive ways to help my customers remember us? In today’s podcast we are going to look at some ways you can reward your customers and increase the loyalty. Click Here for Audio Version of this Post So let jump right into this. You want to build rapport with your customers and by that I mean get to know your customers personally. To do this you have to [...]

How Should I Reward My Customers?2016-01-12T07:14:54+01:00