Written by Jami Oetting | @jamioetting Brand logos can tell you more than you realize. Do you know what's hidden within those iconic brand logos you think you are so familiar with? How Many Did You Find? You've seen the brand logo thousands of times. It’s there as you drop off a package, it’s the place you get late-night ice cream, it's the network you turn on to watch your favourite Thursday night show. But do you know what's hidden within [...]
We've all been there. You craft a marketing email, complete with clever wording and amazing benefits for the specific buyer persona, and you’re seriously impressed with yourself. So your mind starts to wander ... you think about all the leads you’re going to generate and how you’re going to spend your bonus. But suddenly, a paralyzing fear washes over your entire body. “No, NO! Did I … did I really just hit send on that!!! HOW DO I STOP IT?!” But it’s too late. [...]
The holiday season is a busy time for hotels as occupancy rates increase and travelers are spending this festive time away from home, so it’s great to inform prospective travel shoppers of your hotel’s holiday events and spirit. Here are 3 tips to market your hotel for the holidays. This time of the year is special and consumers respond very well to holiday themes and promotion by brands and companies, as 70% said they find holiday-themed ads very or somewhat effective [...]
We met a guy named Vijay at a conference where he and I were speaking. About six months later, we heard from him. "So I wanted to let you know, I'm out of here," said Vijay on the phone. "What's the story?" we asked. "When we met you, you loved your job." "I loved the job I thought I had, which is the job I interviewed for," said Vijay. "That job never materialized. The company is trying to change its [...]
Nothing screams “half-assed hobby” louder than a bad, poorly done business card. As travel entrepreneurs, many of whom work from home, it’s critical you go overboard on your most basic marketing pieces. The business card is one of them and it doesn’t even have to cost a fortune. There are fantastic low cost options for getting them designed and printed … online with someone like VistaPrint or offline with a local printer. You want your business card to establish you [...]
Do you ever have times where your heart always seems to be pounding, you're anxious, can’t sleep and the littlest things seem to set you off? Are you ever amazed how some people always seem to stay composed during trying situations that would make mere mortals fall apart? Accepted wisdom says that the ability to remain calm is a character trait that most of us lack, but recent studies have revealed that staying calm under pressure isn't a trait you are born with, [...]
Owning your own business can be a real joy and very rewarding. When molding your business comes with lots of responsibility and with this responsibility comes, at times some very tough choices. Choices that might include having to fire an employee. There are no easy ways to do this but this post will show you some do’s & don'ts you should consider before taking this action. To terminate is to bring to an end. If you have ever had to figure out how to [...]
Here is a question that was asked to "The B& B Coach". If you have any suggestions, we would like to hear them. We are developing our new business brochures and just wanted to know what your personal feelings were about not including pictures of all our bedrooms in the brochure. Instead we would suggest for further information/photos to go to our website. What are your thoughts on this? I’m sorry to say that B&B owner was more than likely a [...]
In the past, I have suggested it is a good idea to look for businesses in your area to partner. This is a way to support each other, while giving your guests a sample of what can be found in your region. In this post you will read about 6 hotels that have partnered with farmers markets. Fall is when farmers markets across the country are in full swing, hawking heirloom tomatoes, golden beets and, all grown within a few [...]
Have you ever dreamed of opening your own Bed & Breakfast? Do you visualize sitting on your porch while visitors come from all over to stay at your place? It is a good idea to read the following story so you have an idea of all that is involved before investing all your life’s savings. If you already operate a B & B, I would be interested in your thoughts. Leave them in the comment section below. by Renee Knight [...]
