The range of benefits YouTube can bring a business is amazing. This is why you need this video platform to promote your Hospitality Property. Welcome to another edition of hospitality property school. Today we are going to talk about Marketing on YouTube Before I start though I would bring you up to speed on a change with our podcasting schedule. For the last couple of months we have been producing two podcasts a week and to [...]
Create a Successful Blog for Your Property, build trust with your audience, and increase your customer base & profit. Welcome to another edition of hospitality property school. Today, we are going to talk about how to create a successful blog. In the last episode, I shared with you 16 reasons why you should blog. Today, I’m going to spend a couple minutes explaining a few things for you to get started and share with you some [...]
To be successful, a hospitality property owner needs a blogging strategy that allows time to create high-quality content that shows them as an expert & leader. Welcome to another edition of hospitality property school. Today we are going to talk about how to create a successful blog. . . It has been well over a decade since blogging take on a life of its own. Many experts we turn to have become famous due to their blogs and because [...]
There are four key components you should consider when you want to improve your visual branding for social media success. Welcome to another edition of hospitality property school. I’m your host Gerry MacPherson and in our last session talked about choosing your visual branding. Today, we are going to continue our discussion about choosing your visual branding. . . In the last session, I had mentioned that there are four key components you should consider when you want to [...]
The world of marketing is increasingly visual, & with sites like Pinterest and Instagram growing fast, choosing your visual branding is imperative. Welcome to another edition of hospitality property school. Today we are going to talk about choosing your hospitality properties visual branding. The new world of marketing is increasingly visual, so it is no surprise that social network sites like Pinterest and Instagram are growing fast. So, how can you, as a hospitality property owner [...]
With the internet, tablets and smartphones as the norm for most people to be more successful than your competitors, you have to be online, in front of your customers. Welcome to another edition of hospitality property school. Today we are going to talk about one way to stay in touch with your current and potential guests by email & guest list building. I have heard both Independent Hotel and Bed & Breakfast owners say “I’m just [...]
Design your website to tell your story & if guests feel like they are part of that story, they will help build your brand into a big name. Welcome to another edition of hospitality property school. I’m your host Gerry MacPherson and today we are going to talk about creating an effective website. In this age of the Internet and social media, having a website is essential to developing your properties brand. It's fine to present your [...]
Branding is more than the look and feel, it’s a statement of who you and your business are & how you can add value to your guests. How is this achieved? Welcome to another edition of hospitality property school. I’m your host Gerry MacPherson and today we are going to talk about Branding –What Makes You Stand Out. So what is branding? Well, brands are a distinctive symbol that identifies your independent hotel, inn, resort or bed [...]
A marketing strategy is necessary for your hospitality properties success. In this session, we will look at developing your Marketing Strategy. Welcome to another edition of hospitality property school. I’m your host Gerry MacPherson and today we are going to talk about Developing Your Marketing Strategy. If you have been listening to the Hospitality Property Podcasts since the beginning and have been following some of the steps and recommendations, I know you have been seeing improvements in [...]
The importance of social media and why you need an online presence for your hospitality property to compete. Welcome to another edition of hospitality property school. I’m your host Gerry MacPherson and today we are going to talk about why social media is important to your business. The last few months I have spent many hours on my computer visiting many websites of Independent Hotels and Bed & Breakfasts. The purpose was to see what sites were [...]
