. . Are you ready to leap in front of your competition? Do you realize the power of content marketing but are not quite sure what to do? If that is the case, then this episode is for you. Welcome to another edition of Hospitality Property School. Today, I'm going to be talking about Content Marketing and Your Hospitality Property. . . I’m going to be talking with Bev Moss-Reilly also known as the word specialist and if you’re [...]
. . In our last episode, I asked “Do you think the quality of your customer service is important for your hospitality property? Your hotel, resort, inn or bed and breakfast.” Today my question is “How do you know if your customer service is working” I am going to explain how you can find out. Welcome to another edition of hospitality property school. I’m your instructor Gerry MacPherson. . . So How do you know if your customer service [...]
. . Do you think the quality of your customer service is important for your hospitality property? Your hotel, resort, inn or bed and breakfast. Any business can offer good or basic customer service but what do your guests expect and how can you fulfil their expectations? Give me a few minutes – and I’ll share with you wonderful tips for great customer service. Welcome to another edition of hospitality property school. I’m your instructor, Gerry MacPherson. . . If [...]
. . Let me ask you something. . “Do you have a small property, just a couple of employees but you seem to be doing most of the work?” or “Do you have a property running on a shoestring budget, with limited employees that are overworked?” or “Are you so busy that you cannot find the time to think about additional training for your employees?” or “Do you have high turnover?” . If you have answered “yes” to any [...]
. . So how do you find Great Employees? Employees that share your philosophy. Follow your operations manual. Will care about your guests? Are willing to bend over backwards when offering service? And have great attention to detail. In this post, I will tell you how. Welcome to another edition of hospitality property school. I’m your host, Gerry MacPherson. . . If you are the operator of a Hotel, an Inn, Bed & Breakfast, or a Resort there is [...]
. . In this edition, I am going to share how to set up an operations manual so your hospitality property will run like a well-oiled machine. This will be based on the best practices we have seen during hundreds and hundreds of hospitality property visits and inspections. . . Welcome to another edition of hospitality property school. . I’m your Instructor Gerry MacPherson . In the past, we have looked at a Hospitality Properties Organizational Structure. . Determining [...]
. . The future of video marketing is here & if your hospitality property, your hotel, resort, inn or bed & breakfast, is not using it in your internet marketing strategy, you do so at your own peril. Today, I am going to talk about Video and Your Hospitality Property. . ..Okay, I want you to use your imagination. . Imagine you want to get away to unwind, to a hotel or bed & breakfast. . You go to [...]
. . 11 tactics you need to know when designing your hospitality properties website so your customers will stay longer and book. Welcome to another edition of Hospitality Property School. In our last podcast, I gave you 11 tactics you need to know when designing your hospitality properties website. Today, I am going to continue that conversation and give you “11 More Ways to Create a Perfect Website”. . . Website responsiveness It has been a decade [...]
. . It important for customers to fall in love with your website because the longer they stay, the higher the chance they will book. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson and today, I am going to talk about “How to Create a Perfect Website”. . . Why is it important for customers and potential guests to fall in love with your website? . [bctt tweet="The longer visitors stay on your [...]
. . You might be an expert in the hospitality property field but to benefit an influence, your goal should be to become a peer. Welcome to another edition of Hospitality Property School. Today, I am going to talk about “How You Can Become a Hospitality Property Industry Influencer”. . . In the past, if you had a celebrity promoting your business or product, that was worth its weight in gold. Today, when it comes to getting advice or [...]
