. . For many of you, hiring season is almost here and if you’re lucky, you have a pool of people you know to draw from to work at your property. If not, how do you find the perfect candidates? I’ll explain how. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . As I said in the introduction, for many of you, hiring season will soon be here and if you’re [...]
. . With so many social media options available, why should you consider Twitter as a marketing option? I’ll give you facts to help you decide. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Using Twitter for marketing means you’re able to contact your brand’s biggest supporters directly, and they’re able to contact you. This kind of communication can help bolster business for your property, spread the word about your deals, events and [...]
. . The impact of Pinterest is growing every year and gives a property the opportunity to share its personality, values and the best it has to offer but is it right for your property? In this edition, I’ll explain how Pinterest works. Welcome to another edition of hospitality property school. I am your instructor, Gerry MacPherson. . . Pinterest it is a collection of pictures that show up on a board. . The pictures or images are called “pins” [...]
. . Visual content is said to be one of the most important components when it comes to marketing for business. Instagram is such a visual platform, it cuts through the clutter and could help your property speak for itself. I’m going to show you in seven steps, how your property can benefit from the platform. Welcome to another edition of hospitality property school. I am your instructor, Gerry MacPherson . . Let’s look at some facts & figures about Instagram Men [...]
. . . With all the bad press from Facebook the last couple of years, should you bother including it in your marketing strategy? In today’s edition, I’ll give you the facts. Welcome to another edition of hospitality property school. I am your instructor, Gerry MacPherson . . Facebook the home of family trip pictures, thoughts of the day and salsa recipes. A great place to snoop. It can also help you sell rooms. . A Facebook page can [...]
. . Is it worth including LinkedIn in your properties marketing strategy? I will share benefits and tips for a LinkedIn Company Page to help you decide. Welcome to another edition of hospitality property school. I’m your instructor Gerry MacPherson. . . Many hospitality property owners and managers, (hotels, inns, resorts and bed & breakfast) I have spoken with, feel that LinkedIn is a platform they don’t need to be on due to the fact that LinkedIn is an online [...]
. . Statistics show that hotels, resorts, inns, and bed and breakfasts enjoy higher booking opportunities when using video marketing. I am going to share with you the advantages of using YouTube and how you can benefit. Welcome to another edition of hospitality property school. I’m your instructor Gerry MacPherson. . . As an independent hospitality property owner, you should understand the importance of marketing and are constantly thinking of ways to get your properties name in front of as many people [...]
. . What are some ways I can consistently give my guests a great experience at my bed and breakfast? Today, I am going to look at ways to maintain your bed and breakfasts standards. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Using checklists are about the most foolproof way to guarantee consistency of service in your bed and breakfast and it is these checklists that will become the bases for [...]
. . Have you ever thought of opening a bed & breakfast? Do you know what is required to operate a bed & breakfast? In this edition, I am going to look what you should do to start your own bed and breakfast. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Does this sound like you? . “I have a nice house, live in a lovely location and I am interested in making extra money. I should open the Bed [...]
. . It important for potential customers to really like your website because the longer they stay, the higher the chance they will book. So how do you get them to stay longer? Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Whether you’re overhauling your properties existing website or creating your web presence from scratch, you should understand the crucial elements of a clean and functional website so that it looks honest, [...]
