. . Things can change so fast and you have to be able to roll with the punches. . If you have been a follower of the Keystone HDC or the Hospitality Property School podcasts, you might have noticed that we didn’t have a post or a podcast last week. . I am responsible for those aspects of the company and I had a medical situation arise that put me into the hospital. I have since been released but [...]
. . What gives me the right to tell you how your property should be run? Stay with me and I will tell you. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . . . Since the founding of Keystone Hospitality Development Consulting in 2012, I have been asked many times about my experience and expertise. . I decided that for today’s episode I going to share my story. . I grew up [...]
I’m excited and you’re going to benefit. Let me explain how. Welcome to another edition of hospitality property school. I am your instructor, Gerry MacPherson. . . . . If you have been checking your inbox for the last couple of days, you may have noticed more emails from me than normal. . That is because I’m excited! Excited about what we have accomplished since Keystone HDC was launched in 2012. . We have been very fortunate to have been [...]
. . Today, you are going to find the competition on every corner. How are you going to stand out from the crowd? I have 16 ways you can do this. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Last week, I shared 16 marketing idea you could use to attract more guests. Today, I have 16 more to inspire you. . .Tweet to @KeystoneHDC . Let’s get started. . 1. Unusual [...]
. . With so much competition in the hospitality property space, what can you do to show guests you are their number one choice? I have 16 tips you can use. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . . . Classic promotions have become weary and lost their power and if your competition is using the same marketing strategies, how can you stand out? Hospitality properties need to be creative with [...]
. . If you want your hotel, resort, inn or bed & breakfast to stay current, you have to be diligent, and a way to do this is to stay on top of trends. Here are some top trends you need to consider. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . . Let’s jump right into the trends. . More Images Images are far better at selling your rooms than words and [...]
. . The online world is really crowded. How can you make your property stand out? Stay with me and I’ll tell you how. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Online is an excellent way to market your business. . Today, the only way for a hospitality property to stay competitive is to have a prominent online presence but there are still some properties that are stuck on their old [...]
. . Why is selling experience more important than just selling rooms? Stay with me and I will tell you why. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . After decades of touting their vast array of in-room amenities, fitness centres, pools and large-screen TVs, many hospitality property marketers are still too self-indulgent and product-focused to recognize that it’s what happens outside of the property that really matters these days. . In [...]
. . Would you like to have access to a free resources centre that could help streamline your organisational structure, grow your bookings and increase your bottom line? It’s all yours, so stay with me to find out how. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . If you have been following my post or podcasts for the last years or so, you might have noticed that Keystone HDC has been including [...]
. . In the last decade, when it’s been time to book a vacation, your potential guests have become researchers. In the past, it might have been normal for them to call on a travel agent to book the perfect getaway. Today, holiday researchers are their own travel agents. What does that mean for you? Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . With a wide selection of property websites and booking [...]
