7 Ways to Conduct Market Research with Little Money | Ep. #168

. . Knowing your market is imperative for any successful hotel, resort, inn or bed & breakfast but research can be expensive. Here are ways you can do on your own market research without much money or training. Welcome to another edition of hospitality property school. I am your instructor, Gerry MacPherson. . . When hospitality properties develop an idea, whether it's a new service or a redesigned website, marketing research is often the first thing cut due to time [...]

7 Ways to Conduct Market Research with Little Money | Ep. #1682020-02-18T11:35:36+01:00

Property Management System – What You Need! | Ep. #167

. . Are you utilizing a Property Management System? If not, you’re costing yourself time and money. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . I have been getting questions lately about choosing the right PMS or Property Management Systems and I felt it was time to replay a very popular episode I recorded last year on this topic. Your property management system or PMS, also known as a front desk system, is the heart [...]

Property Management System – What You Need! | Ep. #1672020-02-27T13:46:56+01:00

28 Ways to Increase Your Restaurant Business | Ep. #166

. . Do you have a restaurant on your property? Is it bringing in an extra stream of revenue? If no, why not? I am going to share how you can increase your restaurants potential. Welcome to another edition of hospitality property school. I am your instructor, Gerry MacPherson. . . If you have a restaurant and you’re only catering to your hotel guests, then you’re leaving money on the table. You might believe you have a very good restaurant, [...]

28 Ways to Increase Your Restaurant Business | Ep. #1662020-02-16T11:24:48+01:00

Employee Turnover at Your Property is Expensive | Ep. #165

. Employee turnover is costing you money. Here is what you need to do to stop losing great employees and throwing money out the window. Welcome to another edition of hospitality property school. I am your instructor, Gerry MacPherson. . . Turnover rates in the hospitality industry have grown in past years, in some sectors up to 70% and this includes the hospitality property sector. Turnover can impact everything from staff morale to a property’s ability to deliver consistent guest [...]

Employee Turnover at Your Property is Expensive | Ep. #1652020-02-16T08:08:30+01:00

Coping with Stress as a Property Owner | Ep. #164

. Operating a hospitality property can be fun, fulfilling, rewarding and stressful. I am going to share with you symptoms of stress and what you can do about them. Welcome to another edition of hospitality property school. I am your instructor, Gerry MacPherson . . . . Let me ask you a couple of questions. Are you feeling stressed? . Does it look like there are constant obstructions in your way? . Does it seem like you have so [...]

Coping with Stress as a Property Owner | Ep. #1642020-05-15T15:31:37+02:00

Video Content Marketing – For My Hospitality Property | Ep. #163

. . The future of video marketing is here and if you are not using it in your marketing strategy, you’re losing bookings. If you own or manage a hotel, resort, inn or bed & breakfast, stay with me to find out why you need video and how you can get your own. Welcome to another edition of hospitality property school. I am your instructor, Gerry MacPherson. . ..Okay, I want you to use your imagination. . Imagine you [...]

Video Content Marketing – For My Hospitality Property | Ep. #1632020-02-18T11:38:50+01:00

How to Handle Customer Complaints in Hospitality | Ep. #162

. . Have you ever had a guest standing in front of you complaining and not sure how to handle it? I’m going to share with you the type of quests that make them and 18 of the most common complaints. Welcome to another edition of hospitality property school. I am your instructor, Gerry MacPherson. . . We all have our own personalities, motivations and quirks. The same can be said for the unhappy person standing in front of you [...]

How to Handle Customer Complaints in Hospitality | Ep. #1622020-02-27T09:53:23+01:00

How to Get Referrals for My Hospitality Property | Ep. #161

. . Asking for referrals can be hard! I’m going to share how to make it not only easier but a natural part of your life as a hotelier/innkeeper. Welcome to another edition of hospitality property school. I am your instructor, Gerry MacPherson. . . As an independent hotel, resort, inn or bed and breakfast, a very effective way to grow your business is through referrals. . Unfortunately, referrals do not happen effortlessly. . Yes, you might get the odd [...]

How to Get Referrals for My Hospitality Property | Ep. #1612020-02-18T11:44:53+01:00

Surveys and Questionnaires – For Hospitality Properties | Ep. #160

. . "Why do I need surveys, I know what my guests like." I would like to say I've never heard that before but you might be shocked at the number of hospitality property owners I have met have said just that or something similar. I’m going to explain why you need surveys. Welcome to another edition of hospitality property school. I’m your instructor, Gerry MacPherson. . . I'm going to give you four very important reasons why your hospitality [...]

Surveys and Questionnaires – For Hospitality Properties | Ep. #1602020-02-18T11:50:40+01:00

How Do I Create a Mailing List for My Property? | Ep. #159

. . Would you like the ability to tell everyone who checks out your property, every day, week, and month how great you are? You can do this and I’m going to explain how. Welcome to another edition of hospitality property school. I’m your instructor, Gerry MacPherson. . . I am going to be talking about emails and guest list building. . I have heard independent hotel, resort, inn and bed & breakfast owners say . "I'm just a small [...]

How Do I Create a Mailing List for My Property? | Ep. #1592020-02-18T11:56:10+01:00