Asking for Referrals Can be Hard – Here’s How to Make it Easier | Ep. #237

. . Asking for referrals is hard! I will show you how to make it a natural part of your life as a hotelier/innkeeper and increase your bookings. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Asking for Referrals Introduction As an independent hotel, resort, inn or bed and breakfast, a very effective way to grow your business is through referrals. . Unfortunately, referrals do not happen effortlessly. . Yes, you might [...]

Asking for Referrals Can be Hard – Here’s How to Make it Easier | Ep. #2372021-05-17T11:40:43+02:00

Online Reputation Management – Proven Techniques | Ep. #236

. . If you have a bad online reputation or it’s lacking, you’re losing money. I will share just how important your online reputation is and how a good one can be the difference between a hugely successful property and one that is struggling. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Online Reputation Introduction Online Reputation Management (ORM) is as simple as it sounds for your hotel, resort, inn or bed [...]

Online Reputation Management – Proven Techniques | Ep. #2362021-05-17T11:36:27+02:00

How to Use Customer Referral Programs & Boost Bookings | Ep. #235

. . When things start returning to normal, do you want customers knocking down your door to book? I’m going to share a proven method, referral programs, to improve your chances. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson.  . . Introduction to customer referral programs As a hospitality property owner or manager, you have to keep coming come up with imaginative ways to entice new guests, but as you know, this type of [...]

How to Use Customer Referral Programs & Boost Bookings | Ep. #2352021-03-22T15:05:33+01:00

Conduct Market Research & Not Break the Bank | Ep. #234

. . Knowing your market is imperative for any successful hotel, resort, inn, bed & breakfast etc. but research can be expensive. Here are ways you can conduct market research without much money or training. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Conduct Market Research Introduction When hospitality properties develop an idea, whether it's a new service or a redesigned website, marketing research is often the first thing cut due to [...]

Conduct Market Research & Not Break the Bank | Ep. #2342021-03-23T12:53:32+01:00

11 Future Hospitality Property Trends You Need to Know | Ep. #232

. . The start of this new decade has turned out to be topsy-turvy and to survive we are going to have to adjust quickly. I am going to share with you 11 Future Hospitality Property Trends You Need to Know. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . There is no doubt in my mind for those not willing to keep up with the times and adjust accordingly, it might be [...]

11 Future Hospitality Property Trends You Need to Know | Ep. #2322021-02-22T17:57:38+01:00

Revenue Management – Guaranteed Techniques That Work | Ep. #231

. . Efficiently managing rates and availability while watching on all the different key performance markers takes training and talent. You need to understand revenue management and I will guide you. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Revenue Management Introduction Your guest room is a perishable product.   For this reason, pricing and customer happiness remain extremely important variables.   For you to consistently succeed, you need to understand revenue management [...]

Revenue Management – Guaranteed Techniques That Work | Ep. #2312021-03-23T12:43:55+01:00

7 Secret Strategies That Hotels Can Use to Benefit from Online Travel Agencies | Ep #230

.  . It has become imperative for hotels to stay on top of innovation if they wish to boost their business’s visibility and increase their reach. That’s where OTAs can help. Let me explain how. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Online Travel Agencies Introduction Today’s episode comes from Karan Iyer of Aiosell, an Automated Hotel Revenue Management Software company. We are not supporting them as your only option, you [...]

7 Secret Strategies That Hotels Can Use to Benefit from Online Travel Agencies | Ep #2302021-02-18T11:44:55+01:00

Property Management System – What You Need to Know | Ep #229

. . Are you utilizing a Property Management System? If not, you’re losing money. Let me explain how you can turn this around. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Introduction to Property Management System I have been getting questions about choosing the right PMS or Property Management Systems. . Your property management system or PMS, also known as a front desk system, is the heart of any hospitality property. It is the systematized [...]

Property Management System – What You Need to Know | Ep #2292021-02-18T11:43:54+01:00

Hotel Resource Books | Ep. #228

. . Are you looking for a way to make your life as a hotelier/innkeeper easier, increase your bookings and improve your bottom line? I have hotel resource books that will help, plus resort, inn and bed and breakfast books for you. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Introduction to Hotel Resource Books I am proud to introduce a series of hospitality property books for you, hotel, resort, inn and [...]

Hotel Resource Books | Ep. #2282021-02-01T16:23:29+01:00
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