This post is the second of a two-part series. In the last post, I asked you to use your imagination and book a hotel room. You visit an online booking site and compare the pictures from two different hotels. Your first choice looks nice but is not available. Your second choice looks dark and dingy but the location is perfect so you book. You arrive to find an amazing property and that your presumption was totally inaccurate. [...]
Video Marketing for business is more and more important. Do you watch videos, if available when checking out a product or a service? Are you using video to market your property? Do you know how to go about getting your own property promotional video? Unless you’ve been living under a rock for the past few years, odds are you’ve experienced video marketing in some capacity, either as a customer or a business owner. ReelSEO released their Video Marketing Survey and Business [...]
Effectively marketing and care of your hotel or bed and breakfasts online reputation is very important to the success of your business and you can help improve by following these into 9 significant details. Keep your Website Design Simple A business website layout can be crucial to the success of your online appearance and often websites are overlooked when it comes to trying to present a property’s persona. Although it’s great to include as much information as possible on [...]
Do you have a hotel restaurant at your property that sits empty most of the day? Do the local population patronize your hotel restaurant? Would you like extra income from your hotel restaurant help your bottom line? This will be hard to achieve but if you make sure the menu is realistic and stay consistent, you might have a chance at additional profit. So let look at a list of some ways you can make this work. Create a [...]
What do you do if a branded hotel moves near your Independent hotel or inn? These 7 steps will ensure your property will continue to get your fair share of the business. By Shawn A. Turner HNN contributor REPORT FROM THE U.S.—Independent hoteliers need not panic if a branded hotel anchors itself nearby, according to owners and operators of independents properties. These seven steps will ensure independents continue to get their fair share of demand by developing the Best Hotel [...]
Have you ever dreamed of opening your own Bed & Breakfast? Do you visualize sitting on your porch while visitors come from all over to stay at your place? It is a good idea to read the following story so you have an idea of all that is involved before investing all your life’s savings. If you already operate a B & B, I would be interested in your thoughts. Leave them in the comment section below. by Renee Knight [...]
Have you ever asked yourself “What can I do to make my hotel listing stand out from the rest?” Did you know almost 60% of leisure travelers use video to help them research hotels? Video can be one of your strongest marketing tools. Studies have shown 30% of people remember what they see 20% of people remember what they hear 70% of people remember what they see & hear 50% of people would like to see videos on your website [...]
In the last video we asked if your guests say WOW about your property. We gave you 8 suggestions to help that happen. In this video we will give you 7 more ways to WOW Your Guests. Click Here for the Audio Version of the Post Ask the right questions during the check-in, in your restaurant; at the bar and listen to the answers but don’t make it obvious. For example: Have newspapers available at the front desk and ask [...]
Do you have a difficult time to Find, Hire and Keep Great Employees Click Here for Audio Version of this Post If you are the independent operator of an Independent Hotel or Bed & Breakfast, there is a good chance you have an understanding of the day-to-day operation. In a perfect world you would clone yourself so you know that everything is done to your satisfaction. Unfortunately, we do not live in a perfect world and you will [...]
Today’s topic is about setting up your properties Organizational Structure. Click Here for Audio Version of this Post So, you had made a conscious decision in the past to open an Independent Hotel or Bed & Breakfast. You loved the idea of being your own boss, spending the days chatting with customers, sharing stories, being known far and wide as the friendly innkeeper. It was a wonderful and romantic vision. Occasionally, you do have days like that [...]
