How to attract guests to your property by highlighting the best of what you & your region have to offer using a blog, and sound like an authority. It’s at this point where I have heard many hospitality property owners say, “Sure, that sounds easy enough, but I don’t have a clue about what to write and I’m not an authority on many topics.” Here are a few ideas of the type of things you can write about: [...]
I have heard this same story may times. The idea of starting your own Independent Hotel or Bed & Breakfast had been on your mind for a long time. Being your own boss sounded appealing and you visualised yourself chit-chatting with customers, sharing stories, being known far and wide as the kindly innkeeper. It was a delightful and starry-eyed image. Now that you have taken the leap and you own your own Independent Hotel or Bed & Breakfast, [...]
Training Your Brain to Learn Faster Jill Konrath says it’s the number one competitive advantage for salespeople today. What is "it"? No, it's not having the firmest handshake or the sharpest suit. You might have an extremely engaging phone persona, but that won’t ultimately set you apart in Jill’s book. Your social selling prowess? Nope, not that either. To Jill, the one and only skill that can truly give you the edge is rapid learning. Much of sales [...]
Photography and Your Hospitality Property For this post I want you to start by using your imagination. Imagine you have a few days to yourself and you want to get away, to a hotel or bed & breakfast just to unwind. You go to your favourite hospitality booking engine and start looking for a place. You find a location and a property that looks promising. You go through the booking procedure only to find out the hotel is full [...]
How to Write Quality Content for a Hospitality Property With the popularity and growth of Airbnb, many hospitality property owners are realizing that their competition is increasing daily and that the old traditional ways of marketing might not be enough. With the percentage of people going to their smartphones for information, it is obvious that a successful hospitality property should build a customer list and that social media has to be an intrigue part of any Bed & Breakfast, Hotel, [...]
Video Marketing for business is more and more important. Do you watch videos, if available when checking out a product or a service? Are you using video to market your property? Do you know how to go about getting your own property promotional video? Unless you’ve been living under a rock for the past few years, odds are you’ve experienced video marketing in some capacity, either as a customer or a business owner. ReelSEO released their Video Marketing Survey and Business [...]
Ways to Become the Best Hotel Front Office Manager In a hotel, first impressions are everything. The way your front desk staff greets and attends to customers can make or break the image of your hotel. And like every good leaders, a front office manager leads from the front. If you can develop into a good manager, it is possible to lead by example and your staff will get the right knowledge and training from you to succeed in [...]
At the end of the day, life is a collection of experiences, most of them to do with people. Through my years of traveling, I’ve been privileged to encounter kindnesses in many forms from many people. Here, I’m sharing my 10 Best Customer Service Moments Ever. 1. The American and Southeast Asian teams of Ritz Carlton.I was planning a New Year’s surprise for my parents who were in Southeast Asia at the time. Because our family wouldn’t be spending [...]
Most of the Keystone HDC posts have been geared towards current Independent Hotel and Bed & Breakfast owners. But what if you are new to this concept? What if you are dreaming of becoming a self-sufficient, want to learn how to start a hotel but are not quite sure where to start. You need a plan. You need a plan and put it into action before you ever consider opening your doors to guests. Some of you might be thinking [...]
When starting a business is setting up an Organizational Structure a priority? So, you'd made a conscious decision in the past to open an Independent Hotel or Bed & Breakfast. The very thought of being your own boss, spending the days chatting with your guests, sharing stories, being known all over as The Friendly Innkeeper sounded extremely appealing. It was a delightful and romantic vision. Now, returning to reality. Occasionally, it's likely you have days like that but most of [...]
