There are four key components you should consider when you want to improve your visual branding for social media success.

I had mentioned in the past that there are four key components you should consider when you want to improve your visual branding for social media success.

The first two were,

consistent colours
fonts

To see this post, visit keystonehospitalitydevelopment.com/khdc025

In today’s session, I’ll talk about the next two components you need to consider. They are

imagery
layouts

Imagery

When using images make sure you stick to a consistent theme and by that, I mean the same type of look. You don’t want some images blurry for effect and then others with a red tinge. Some companies might use fuzzy edges all are images or a sun filter to give their pictures a summery feel. I’m not going to say one is better than the other, but whatever you choose, stay with it. Even if you’re using your own photos, stay consistent with your theme.

I do highly encourage you to use images of your property as often as possible, but I understand that it might not be possible every time you post. If you’re going to mention attractions or things to see in your region, use those images.

If you’re going to be customising or working on your own images, the program we use is Adobe’s Photoshop. This course is perfect if you want to turn your images into a professional photographer quality.

Social media layouts

Each social media platform has different image dimensions, which can be really confusing and time-consuming if you’re designing the layout yourself.

Have you looked at some pages on Twitter, Facebook and LinkedIn and wondered how they made them look so great? Well, the owner could have been a graduate of a graphic design school or hired a professional to create it for them or use Canva.

I’m serious when I say this program is amazing. You can have a professional looking pages up in no time and at most, it might cost you a couple of dollars.

If all this is relatively new to you, don’t waste your time trying to create each page on your own, use Canva and keep the placement of your logo, colours and fonts consistent across all your designs.

Okay, that’s the four components you need to know about visual branding.

With this in mind, we want to challenge you.

We want to challenge you to the 6 Day Challenge.

We at Keystone HDC have taken our years of experience as hospitality property authorities and have produced the

“6 Day Challenge“

A video series with many actionable tips & techniques that you can take and use to help improve your properties patronage and profit.

And the most exciting thing with this video series– it’s 100% Free!

This 6 Day Challenge will take you step by step through the process of operating a successful hospitality property, including:

Determining What Type of Owner/Manager You Are

How to Set Up an Organisational Structure

Secrets to Great Customer Service

How to Market Effectively

How to Benefit From Social Media

How to Make Your Guests Want to Return

Whether you are operating a one-room bed & breakfast or a 500 room luxury hotel, there is always something new you could learn.

As a famous quote says

“Never stop learning, because life never stops teaching”

It is important as a hospitality property owner or manager that you never stop learning.

So, what have you got to lose? Are you up for the challenge?

Visit

keystonehospitalitydevelopment.com/6-day-challenge-log-in-here

Good Luck!