Welcome to INNsider Tips.

In today’s INNsider Tip, I will talk about Your Customer Psychographics Questions.

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Post COVID-19 Action Plan

 

 

Have you seen the Post COVID-19 Action Plan for hospitality properties?

If not, you need to check it out. You can do that by visiting

KeystoneHPD.com/PostCovid19ActionPlan

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Psychographic questions are designed to give you more of an insight into your customers. You may want to ask about their interests, hobbies, opinions or anything else that will help you learn more about them.

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Psychographics questions would be about:

  • Personality
  • Values
  • Attitudes
  • Interests
  • Lifestyles

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Actually, with these questions, you want to go a little deeper. You want to know what companies your target guests like or recognize; for example:

  • Restaurants
  • Clothing
  • Hotels

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Buying Pattern Questions

  • Do you ever purchase _______?

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  • If so, who in your household makes the buying decision?

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  • Where do you go when you are looking for _______?

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  • How often do you purchase _______?

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  • How long does it take you to make a buying decision?

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  • What is your typical budget for _______?

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  • How far would you travel to make the purchase?

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Benefit Questions

  • What features do you look for when you purchase _______?

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  • What specific benefits do you look for in _______?

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  • What problems motivate you to purchase _______?

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  • What needs are you trying to meet when you purchase _______?

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  • How do you hope _______will make your life better?

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You can customize these questions to fit your property’s needs.

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These questions can provide a jumping point for your target customer research efforts.  Using the information you gather from your demographic and psychographic research will help you get a deeper connection with your target market and it won’t be long before you’ll have guests saying “This is exactly what I like”. 

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That is it for today’s INNsider Tip.

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Post COVID-19 Action Plan → KeystoneHPD.com/PostCovid19ActionPlan.

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Post COVID-19 Action Plan

KeystoneHPD.com/PostCovid19ActionPlan 

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That’s today’s INNsider tips.

Until next time, have a fun day.

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A Division of Keystone Hospitality Property Development

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