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What to enhance your guest experience but not sure where to start?

Today, I’m starting a brand new series of episodes of ways to enrich your guests stay while growing your business.

Welcome to another edition of Hospitality Property School.

I am your instructor, Gerry MacPherson.

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This episode is going to be the first in a series of episodes about ways to enhance your guest’s experiences. I will be going into great detail on some topics such as…

  • Room technology

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  • Property doors

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  • Property windows

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  • AI / VR

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  • Going green

………………………………..to name a few.

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I will be sharing great information for those of you who follow my post, podcasts and articles and will be giving bonus detail to “Membership Property School Group” members.

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Let me start off the series with room technology.

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Greater personalisation in hospitality properties makes customers feel appreciated, not just another anonymous statistic on the balance sheet.

A smart hospitality property offers exceptional opportunities to deliver personalisation.

In-room hospitality technology trends can help you save money, attract more guests, and give those guests more of what they want to ensure they come back time and again. If you have not done so yet, now is the time to consider incorporating the latest technology into your experience as you revamp your property for the year ahead.

As long as properties are transparent and follow data protection laws, some customer information obtained from smart hospitality property solutions can be useful.

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Ways this could work

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Making information more accessible

Giving a guest the means to use their voice to ask a question and then receive an intelligent answer. Devices can be connected to other property services or the internet, allowing guests to find information and reviews for local bars, restaurants and tourist attractions.

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Preventative maintenance & repairs

Guests and hospitality property owners can benefit from the ability that a smart property provides for pre-emptive maintenance and repairs. Staff will be able to see performance information and operational data for specific devices, in real-time allowing them to spot problems quickly, or even before they happen, allowing repairs to be made earlier.

The result, fewer guest disruptions, early repairs may save money on replacement devices, and less money lost due to rooms out of service.

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How to make this work

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Room service apps 

Goodbye to huge menus and difficult phone calls, instead order room service exactly how you would order all other delivery food. Properties are now offering web-based room service apps for both laptops and mobile devices. Guests have the option to type in the web address or to make the whole process even easier by scanning a QR code located on their nightstand. From there, all they have to do is check out the up-to-date menu, hit a few buttons, and track their delivery.

It will not only improve guest experience and revenues, but it also defends against online food ordering and delivery platforms taking away market share from a hospitality property restaurant and kitchen.

After receiving their food, guests will be prompted to share images on their social networks, nurturing user-generated content, and rate their meal and service, providing valuable real-time, private feedback directly to the property.

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Personalized experiences from social media messages

Direct messaging isn’t a new marketing strategy but now guests can connect to their hospitality property service staff without downloading extra apps or picking up the phone. Through popular platforms like Facebook Messenger and WhatsApp, guests can complete automated surveys before their stay, answering questions that allow properties to then cater to their requests and provide a more intimate service experience.

I am going to share with you at least 4 more examples of in-room technology, right after a word from our sponsors.  3:18.800

 

Before the break, I said I was going to share with you at least 4 more examples of in-room technology,

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Interactive TVs

TVs can be remotely set up to refer to guests by their own name, while a central control point can be used by guests to set conditions within the room. The devices will then automatically create those conditions.

Now, that you’ve got your guests all set up with the most popular streaming services, it’s time to upgrade your display monitors too. Even the average AirBnB guest has come to expect the best when it comes to in-room televisions. If you plan to include newer TV models in your immediate property amenities plan, look for hot features like Ultra HD, Wide Color Gamut, and HDR.

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In-room tablets  

Why make your guests break out their laptops and iPads when they can conveniently borrow yours? Not only does it add WOW factor to your in-room amenities list, but it’s also a great way to reach an already captive audience. Use tablets to promote events, re-booking specials, and loyalty programs with tools like pre-downloaded apps and locked screen background images.

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HD voice-controlled & touch screen thermostats 

There are brands that are stepping the room temperature game up with interactive voice and touchscreen interfaces that add a sleek, futuristic feel to one of the most important features of any property space. Built-in sensors detect when someone has left the room for an extended period of time, which prompts the device to dim lights, regulate the temperature, and save more energy. Also, it’s nice not having to get up to adjust the thermostat in the middle of the night – just shout out your request and these smart tools will take care of it for you.

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Hospitality property staff video chat without apps

Many hospitality property experts say that customer support videos, both recorded & live, are the key to happier guests, which is why we expect this interactive mobile feature to really take off.

All guests have to do is scan a QR code and they’ll be directly connected to the front desk or customer service team who can help them solve their problems in real-time. This is a great way to bring the human element back into our increasingly tech-obsessed culture while still taking advantage of the latest technology.

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In conclusion

In-room technology is not a vision of the future but is happening today all around us.

I can say for certain that if you don’t start implementing the new technology available soon, I know your competition will.

If you are a member of the Hospitality Property School Group, I have included more examples of in-room technology for you to consider in this week’s updated episode.

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TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY CONSULTING:

https://keystonehpd.com/KHDC180

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Join the best hotel, resort, inn or bed and breakfast group for you

https://keystonehpd.com/KHDC178

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Say hi on social:

Facebook: https://www.facebook.com/KeystoneHDC

Twitter: https://twitter.com/KeystoneHDC

Linkedin: https://www.linkedin.com/company/keystone-hospitality-development

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Listen to The Hospitality Property School PODCAST here:

https://keystonehpd.com/itunes-podcast

https://www.spreaker.com/keystonehdc

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YouTube

https://youtu.be/GWw97x21b-s

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Hospitality Property School is a division of Keystone HDC

Room Technology for Hospitality Properties | Ep. 180